Senior Product Marketing Manager - US Remote

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Job Overview

The Senior Product Marketing Manager at Degreed will play a pivotal role in shaping and delivering impactful marketing strategies that drive product adoption, engagement, and customer retention. This position necessitates a deep understanding of market trends, customer needs, and competitive dynamics. The successful candidate will collaborate closely with cross-functional teams to elevate product messaging, enable sales teams, and contribute to the overall growth of the organization. Responsibilities also include developing go-to-market plans, conducting market research, and analyzing performance metrics to refine strategies continuously.

Job Responsibilities

• Develop and execute comprehensive product marketing plans that align with business objectives.
• Conduct market research and competitor analysis to identify opportunities and inform product positioning.
• Collaborate with product management to define product messaging, ensure alignment with market needs, and develop compelling value propositions.
• Work closely with sales and customer success teams to develop sales enablement materials and training programs.
• Create and manage marketing campaigns that drive product adoption and highlight customer success stories.
• Analyze performance metrics, gather feedback, and adjust marketing strategies accordingly to improve product outcomes.
• Act as the primary marketing point of contact for product launches and initiatives.
• Foster relationships with key stakeholders and work cross-departmentally to ensure cohesive messaging and branding.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in product marketing or related roles within the technology sector.
• Proven track record of developing and implementing successful go-to-market strategies.
• Strong analytical skills with the ability to interpret data and market trends to inform decisions.
• Excellent communication and presentation skills, with experience conveying complex ideas clearly.
• Ability to work effectively in a remote, collaborative team environment.
• Experience with marketing automation tools and CRM systems (e.g., HubSpot, Salesforce).

Technologies & Tools

The Senior Product Marketing Manager will leverage various technologies and tools to execute marketing strategies effectively. Proficiency in marketing automation platforms such as HubSpot or Marketo, CRM software like Salesforce, and data analytics tools is essential. Familiarity with content management systems and collaboration tools (e.g., Slack, Asana) will also be beneficial for facilitating communication and project management within the team.

Ideal Candidates

Ideal candidates for the Senior Product Marketing Manager position will exhibit strong leadership qualities, including a proactive approach to problem-solving and a keen ability to motivate and influence others. They should possess exceptional strategic thinking capabilities and a passion for understanding customer needs in the evolving technology landscape. Additionally, successful candidates will be adaptable, innovative, and committed to continuous improvement, ensuring that marketing strategies align well with business goals while fostering a culture of collaboration and growth.