Senior Product Marketing Manager - US Remote

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Overview

The Senior Product Marketing Manager at Degreed will play a pivotal role in shaping the go-to-market strategy for our innovative learning solutions. This position requires a strategic thinker with a deep understanding of customer needs and market dynamics, who will effectively drive product positioning, messaging, and competitive analysis. The ideal candidate will collaborate closely with cross-functional teams, leveraging insights to influence product development and achieve business objectives through effective marketing initiatives.

Job Responsibilities

• Develop and execute comprehensive product marketing strategies to drive awareness and adoption of Degreed’s offerings.
• Conduct market research and competitive analysis to inform product positioning and messaging.
• Create compelling marketing materials, including presentations, brochures, and digital content, to effectively communicate product value to customers.
• Partner with the sales team to develop sales enablement tools and training materials that facilitate effective product selling.
• Monitor product performance metrics and customer feedback to continuously improve marketing efforts and refine product strategies.
• Work with the Product Management team to provide input on product development based on market insights and customer needs.
• Lead cross-functional collaboration with teams including Sales, Customer Success, and Marketing to align marketing initiatives with business goals.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is a plus.
• A minimum of 5 years of experience in product marketing roles, preferably in technology or SaaS industries.
• Proven track record of successfully launching and marketing products.
• Strong analytical skills with experience in market research and data analysis.
• Exceptional written and verbal communication skills, with a talent for crafting compelling messages.
• Ability to work collaboratively in a fast-paced, cross-functional environment.
• Familiarity with digital marketing tools and platforms is a plus.

Technologies & Tools

The Senior Product Marketing Manager will utilize various technologies and tools to optimize marketing efforts, including CRM software (such as Salesforce), marketing automation platforms (like HubSpot or Marketo), analytics tools (such as Google Analytics), and project management software (such as Asana or Trello) to track progress and measure success of marketing initiatives.

Ideal Candidates

Ideal candidates for the Senior Product Marketing Manager position at Degreed possess a blend of creativity and analytical skills along with a strong business acumen. They should be self-motivated, strategic thinkers who thrive in collaborative environments and have a passion for continuous learning. Effective relationship-building skills, adaptability to change, and a results-driven mindset are key characteristics that make them successful in helping to drive business outcomes and customer satisfaction.