Senior Product Provider Marketing Manager/Associate Director

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Position Overview

The Senior Product Provider Marketing Manager/Associate Director at Viz.ai will be primarily responsible for shaping and executing marketing strategies that drive the adoption of innovative AI-driven solutions within the healthcare sector. This role involves collaborating closely with cross-functional teams such as product development, sales, and external stakeholders to enhance brand presence and market penetration. The ideal candidate will utilize analytics to measure the effectiveness of marketing initiatives while also leading efforts to communicate product value to diverse audiences, ultimately ensuring that the organization's strategic goals are met effectively and efficiently.

Job Responsibilities

• Develop comprehensive marketing strategies to promote Viz.ai's product offerings to healthcare providers.
• Conduct market research and analyze competitive landscapes to identify new opportunities and trends.
• Collaborate with product development and sales teams to create effective marketing collateral, including brochures and case studies.
• Oversee the planning and execution of marketing campaigns and promotional activities across multiple channels.
• Analyze campaign performance data to optimize marketing strategies and enhance ROI.
• Engage with healthcare professionals to gather insights and develop relevant messaging.
• Create and maintain relationships with key stakeholders and partners in the healthcare ecosystem.
• Lead a team of marketing professionals, providing guidance and fostering a collaborative work environment.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA is preferred.
• A minimum of 7 years of experience in product marketing, preferably within the healthcare or technology sectors.
• Strong understanding of healthcare markets, including payer and provider systems.
• Excellent analytical skills with a proven ability to leverage data to inform strategies.
• Exceptional written and verbal communication skills to effectively convey complex concepts to diverse audiences.
• Demonstrated leadership experience, with a capacity to mentor and develop junior team members.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.

Technologies & Tools

The Senior Product Provider Marketing Manager/Associate Director will utilize a range of technologies and tools to execute marketing strategies effectively. Proficiency in customer relationship management (CRM) software such as Salesforce, marketing automation tools like HubSpot or Marketo, and data analysis platforms such as Tableau will be essential. Familiarity with digital marketing tools, social media platforms, and content management systems will also be crucial for maximizing engagement and outreach.

Ideal Candidates

Ideal candidates for this position will possess a strategic mindset coupled with a hands-on approach to execution. They should demonstrate exceptional analytical capabilities, allowing them to derive insights from data efficiently. Strong interpersonal skills, combined with the ability to foster collaborative relationships across teams, will be vital. A commitment to making a difference in healthcare, combined with innovative thinking and adaptability in an ever-evolving landscape, will further characterize the right fit for this role.