Senior Retail Trade Marketing Manager

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Written by AI from the job title and company, not by Nigel Wright Group, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Retail Trade Marketing Manager at Nigel Wright Group will play a pivotal role in driving retail marketing strategies that enhance brand visibility and drive sales across various channels. This individual will be responsible for the development and execution of trade marketing plans, collaborating closely with sales and marketing teams to ensure alignment with overall business goals. The ideal candidate will leverage their expertise to optimize in-store promotions, analyze market trends, and create impactful marketing programs that resonate with both retailers and consumers.

Job Responsibilities

• Develop and implement comprehensive trade marketing plans to support brand growth and profitability.
• Collaborate with sales teams to identify key opportunities for in-store promotions and displays.
• Analyze market trends and consumer insights to refine marketing strategies and drive brand awareness.
• Create and manage budgets for trade marketing initiatives, ensuring effective allocation of resources.
• Design and execute point-of-sale materials and visual merchandising strategies in alignment with brand guidelines.
• Monitor and evaluate the performance of trade marketing campaigns, providing recommendations for improvement.
• Build and maintain strong relationships with retail partners and stakeholders to enhance brand presence.
• Conduct training sessions for sales teams on trade marketing programs and promotional tactics.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years’ experience in retail trade marketing or similar roles, preferably within a consumer goods environment.
• Proven track record of developing successful trade marketing strategies that drive sales growth.
• Strong analytical skills with the ability to interpret market data and consumer behavior.
• Exceptional communication and interpersonal skills to effectively collaborate with cross-functional teams.
• Experience managing budgets and executing cost-effective marketing initiatives.
• Proficiency in Microsoft Office Suite and marketing analytics tools.

Technologies & Tools

The Senior Retail Trade Marketing Manager will utilize various technologies and tools to implement and monitor marketing strategies effectively. Familiarity with CRM systems, digital marketing platforms, and analytics tools is essential for tracking performance metrics. The role may also involve using project management software to coordinate campaigns and manage budgets efficiently.

Ideal Candidates

The ideal candidates for this position will possess strong leadership qualities, exceptional problem-solving skills, and a deep understanding of retail dynamics. They will be highly creative, with the ability to navigate challenges in a fast-paced environment. A successful candidate will be results-driven, demonstrating a passion for building brands and a commitment to fostering collaborative relationships within and outside the organization.