Senior Revenue Marketing Manager - Paid Digital Acquisition

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Job Overview

The Senior Revenue Marketing Manager - Paid Digital Acquisition at Salesloft will be responsible for developing and executing comprehensive paid digital marketing strategies to drive customer acquisition and revenue growth. This role involves analyzing data, optimizing campaigns across various digital platforms, and collaborating closely with cross-functional teams to ensure alignment with overall business goals. The ideal candidate will leverage their expertise in paid channels to enhance brand visibility, generate leads, and support Salesloft's growth objectives in an increasingly competitive market.

Job Responsibilities

• Develop and implement paid digital marketing campaigns across multiple channels including Google Ads, social media, and display advertising.
• Analyze campaign performance data, generating insights to optimize campaigns and improve ROI.
• Collaborate with the marketing team to align digital acquisition strategies with broader marketing objectives.
• Monitor budget allocation and campaign spending to ensure effective cost management.
• Conduct A/B testing to evaluate the effectiveness of different messaging and channel strategies.
• Utilize marketing automation tools to enhance lead generation and nurturing processes.
• Stay up-to-date with industry trends and best practices in digital marketing and apply relevant updates to campaigns.
• Provide weekly and monthly reporting on key performance indicators and campaign outcomes.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.
• A minimum of 5 years of experience in digital marketing with a focus on paid acquisition.
• Strong analytical skills with proficiency in data analysis tools such as Google Analytics, Tableau, or similar platforms.
• Proven experience in managing and optimizing large-scale paid campaigns, with demonstrated success in lead generation and revenue growth.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Hands-on experience with marketing automation platforms and CRM tools.
• Strong project management skills and the ability to handle multiple priorities simultaneously.

Technologies & Tools

The Senior Revenue Marketing Manager will utilize a variety of technologies and tools in their role, including Google Ads and Facebook Ads Manager for managing paid campaigns, HubSpot or Marketo for marketing automation, and Salesforce for CRM. Proficiency in analytics tools such as Google Analytics and Tableau will be crucial for performance tracking and reporting, enabling the manager to make data-driven decisions.

Ideal Candidates

Ideal candidates for the Senior Revenue Marketing Manager - Paid Digital Acquisition position possess a strong blend of analytical acumen and creative thinking. They are proactive and results-oriented, with a passion for driving business growth through innovative marketing strategies. Adaptability and the ability to work collaboratively in a fast-paced environment are essential traits, alongside a commitment to continuous improvement and staying ahead of industry trends. Strong leadership qualities and an ability to inspire and mentor others will enhance team dynamics and drive collective success.