Senior Revenue Marketing Manager - Paid Digital Acquisition

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Written by AI from the job title and company, not by Salesloft, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Revenue Marketing Manager - Paid Digital Acquisition at Salesloft will play a vital role in driving customer acquisition through strategic planning and execution of paid digital marketing initiatives. This individual will be responsible for developing and optimizing paid media campaigns across various digital platforms, ensuring alignment with the company’s revenue goals. The ideal candidate will possess a deep understanding of digital marketing metrics, a strong analytical mindset, and experience in managing budget allocations effectively to maximize ROI and enhance brand visibility.

Job Responsibilities

• Design, execute, and manage paid digital marketing campaigns across platforms such as Google Ads, Facebook, LinkedIn, and other relevant channels.
• Analyze campaign performance metrics and optimize strategies to achieve key performance indicators (KPIs) and revenue objectives.
• Collaborate with the marketing team to ensure cohesive messaging and branding across all digital marketing channels.
• Oversee budget management, forecasting, and allocation to maximize ROI on all paid acquisition initiatives.
• Utilize data analytics to prepare comprehensive reports on campaign performance, providing actionable insights for future marketing strategies.
• Stay current with digital marketing trends, tools, and best practices to continuously refine paid acquisition efforts.
• Lead cross-functional projects that involve product, sales, and customer success teams to drive integrated marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 5 years of experience in digital marketing, with a strong focus on paid acquisition strategies.
• Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Advertising, and other digital advertising platforms.
• Strong analytical skills and experience working with marketing analytics tools such as Google Analytics, HubSpot, or similar.
• Excellent communication and presentation skills, with the ability to convey complex information clearly.
• Proven track record of managing marketing budgets and achieving measurable outcomes.
• Detail-oriented with exceptional organizational skills and ability to manage multiple projects simultaneously.

Technologies & Tools

The Senior Revenue Marketing Manager - Paid Digital Acquisition will utilize a variety of technologies and tools to execute and measure marketing campaigns effectively. Key software and platforms include Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, HubSpot for marketing automation, and Google Analytics for performance tracking. Familiarity with reporting and data visualization tools such as Tableau or Microsoft Power BI is also advantageous.

Ideal Candidates

The ideal candidate for this position will be a results-driven professional who thrives in fast-paced environments. They should possess a passion for digital marketing and a commitment to continuous improvement. Strong leadership skills, coupled with the ability to collaborate effectively across teams, are essential. Successful candidates will also be highly analytical, data-oriented, and possess a strategic mindset, enabling them to forecast trends and pivot strategies as necessary to drive growth and achieve business objectives.