Senior Scale Program Manager, Partner Marketing

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Job Overview

The Senior Scale Program Manager for Partner Marketing at Avalara is responsible for leading, strategizing, and executing comprehensive marketing programs aimed at enhancing partnerships and driving revenue growth. This role will require close collaboration with cross-functional teams, including sales, product marketing, and business development, to ensure that initiatives align with corporate objectives and optimize partner engagement. The ideal candidate will leverage data-driven insights to refine marketing strategies and enhance overall partner experience, while also managing key projects that support Avalara's scalability in the market.

Job Responsibilities

• Design and implement scalable partner marketing programs that drive revenue growth and partner engagement.
• Collaborate with internal teams to develop marketing collateral, case studies, and promotional materials tailored for partners.
• Analyze performance metrics and provide actionable insights to enhance marketing strategies and programs.
• Manage relationships with key partners, ensuring effective communication and collaboration on marketing initiatives.
• Establish and monitor budgets for partner marketing activities, ensuring cost-effective program delivery.
• Lead cross-functional project teams to ensure successful execution of marketing campaigns and programs.
• Identify new partnership opportunities and develop strategies to optimize existing partnerships.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 7 years of experience in marketing, with at least 3 years in partner marketing or partner program management.
• Demonstrated experience in developing and executing marketing strategies that drive growth.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and interpersonal skills, with experience managing cross-functional teams.
• Proficiency in marketing automation tools and CRM software; familiarity with Salesforce is a plus.

Technologies & Tools

The Senior Scale Program Manager will utilize various marketing technologies and tools to enhance marketing efficiency and effectiveness. This includes marketing automation platforms such as HubSpot or Marketo, CRM systems like Salesforce, data analytics tools for performance tracking, as well as collaboration tools like Slack and Microsoft Teams to facilitate cross-departmental communication.

Ideal Candidates

The ideal candidate for this role possesses a strategic mindset and a results-oriented approach, coupled with strong leadership capabilities that inspire teams to achieve shared objectives. They demonstrate exceptional problem-solving skills, adaptability, and a keen understanding of partner ecosystems. A collaborative spirit, along with the ability to engage stakeholders effectively, will be essential for fostering relationships that drive success in partner marketing initiatives.