Senior Search Engine Marketing Manager (SEM) - Remote

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Written by AI from the job title and company, not by Yelp, so some details may not match this job. The employer's own page has the real description.

Job Overview

As the Senior Search Engine Marketing Manager (SEM) at Yelp, you will be integral to the strategic planning and execution of SEM campaigns aimed at enhancing brand visibility and driving customer acquisition. You will lead a team of digital marketing professionals, leveraging data analytics and insights to optimize campaign performance across various search platforms. Your expertise in SEM will guide the development of innovative strategies that align with Yelp's overall marketing goals, ensuring maximum return on investment while fostering an environment of continuous improvement and learning within the team.

Job Responsibilities

• Develop and implement comprehensive SEM strategies that align with the broader marketing objectives of Yelp.
• Manage and optimize paid search campaigns across multiple platforms, leveraging data analytics to drive performance.
• Conduct keyword research, ad copy testing, and landing page optimization to improve overall campaign effectiveness.
• Lead a team of SEM specialists, providing guidance, mentorship, and support to achieve campaign goals.
• Collaborate with cross-functional teams to integrate SEM initiatives with SEO, content marketing, and social media strategies.
• Analyze performance metrics, prepare detailed reports, and present findings to stakeholders to inform decision-making.
• Stay updated on industry trends, new technologies, and best practices to ensure Yelp remains a leader in SEM strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in SEM, with a proven track record of managing successful campaigns.
• Strong analytical skills, with proficiency in Google Analytics, Google Ads, and other SEM tools.
• Excellent understanding of keyword research, PPC strategy, A/B testing, and conversion rate optimization.
• Demonstrated experience in team leadership and project management.
• Exceptional communication and presentation skills.
• Familiarity with SEO and content marketing practices is highly advantageous.

Technologies & Tools

The Senior Search Engine Marketing Manager will utilize a variety of technologies and tools to enhance SEM efforts. Key platforms include Google Ads, Bing Ads, Google Analytics, SEMrush, and various A/B testing tools. Familiarity with data visualization software and customer relationship management (CRM) programs will also be beneficial to streamline campaign management and enhance analytic capabilities.

Ideal Candidates

Ideal candidates will have a strategic mindset combined with a results-oriented approach to digital marketing. They should possess strong leadership qualities, with the ability to inspire and motivate a team. A passion for data-driven decision-making and a commitment to continuous improvement are essential. Candidates must be adaptable, able to swiftly navigate changing market dynamics, and demonstrate a high level of creativity in problem-solving. The ability to communicate effectively with both technical teams and stakeholders at all levels of the organization is also crucial for success in this role.