Senior SEM Acquisition Manager

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Written by AI from the job title and company, not by doxo, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior SEM Acquisition Manager at doxo will be responsible for strategizing and executing our paid search initiatives with the goal of driving high-quality traffic and conversions. This role requires a data-driven mindset combined with creative thinking to manage campaigns across various platforms. The successful candidate will analyze market trends and search behaviors to optimize our online presence, manage budgets, and collaborate with cross-functional teams to align SEM strategies with overall marketing objectives.

Job Responsibilities

• Develop and implement comprehensive SEM strategies that drive user acquisition and enhance return on investment.
• Manage and optimize SEM campaigns across multiple platforms including Google Ads, Bing Ads, and others.
• Analyze performance metrics to identify insights and opportunities for improvement.
• Conduct keyword research and develop effective ad copy to maximize click-through rates and conversions.
• Monitor budget allocations and ensure efficient use of resources to meet acquisition targets.
• Collaborate closely with the marketing team to ensure alignment with broader marketing initiatives and brand positioning.
• Stay up to date with industry trends, competitive landscape, and emerging SEM technologies.
• Report on campaign performance and suggest strategic adjustments based on data analysis.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree is a plus.
• 5+ years of experience in SEM/PPC management, preferably in a high-growth environment.
• Proficiency in Google Ads, Bing Ads, and other SEM platforms.
• Strong analytical skills, with experience in data analysis tools such as Google Analytics.
• Ability to work collaboratively in cross-functional teams and communicate effectively at all levels.
• Proven track record of driving successful SEM campaigns with measurable results.
• Experience with A/B testing and conversion rate optimization strategies.

Technologies & Tools

The Senior SEM Acquisition Manager will utilize a variety of technologies and tools to optimize their campaigns. Key tools include Google Ads, Bing Ads, Google Analytics, SEMrush, and other industry-standard PPC management software. Familiarity with dashboard tools such as Tableau or Data Studio for reporting and performance tracking will be advantageous, as will knowledge of conversion tracking and attribution modeling techniques.

Ideal Candidates

Ideal candidates for the Senior SEM Acquisition Manager position possess a combination of strategic thinking and operational execution. They demonstrate exceptional analytical skills and are adept at interpreting data to inform decision-making. A proactive attitude, an ability to adapt to changing market conditions, and strong communication skills are essential traits. Successful candidates will thrive in a fast-paced environment while maintaining focus on performance metrics and achieving business goals.