Job Description
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Written by AI from the job title and company, not by Brilliant Earth, so some details may not match this job. The employer's own page has the real description.
Job Overview
As a Senior SEO Manager at Brilliant Earth, you will be responsible for driving the company’s SEO strategy to enhance organic visibility and traffic across various digital platforms. You will lead a team of SEO specialists and collaborate with cross-functional teams to develop and implement innovative strategies that align with our overarching business objectives. Your expertise will be vital in analyzing SEO performance, identifying growth opportunities, and ensuring optimized content that resonates with our target audience.
Job Responsibilities
- Develop and execute comprehensive SEO strategies to improve search engine rankings.
- Conduct thorough keyword research and competitive analysis to identify opportunities for growth.
- Oversee on-page and off-page optimization initiatives, including content creation, link building, and technical SEO improvements.
- Utilize analytics tools to monitor website performance and derive actionable insights.
- Lead and mentor a team of SEO specialists, fostering a collaborative and results-driven environment.
- Collaborate with content, marketing, and design teams to ensure consistent brand messaging and optimized content.
- Stay current with SEO trends, algorithm updates, and industry best practices.
- Prepare and present performance reports to stakeholders, highlighting successes and areas for improvement.
Qualifications
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
- 5+ years of experience in SEO, with at least 2 years in a management role.
- Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, or Ahrefs.
- Strong understanding of search engine algorithms and ranking strategies.
- Excellent analytical skills, with the ability to interpret data and generate actionable insights.
- Experience with HTML, CSS, and website management systems (e.g., WordPress).
- Outstanding written and verbal communication skills.
- Proven strategic thinking and problem-solving skills.
Technologies & Tools
The Senior SEO Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. This includes industry-standard software such as Google Analytics and Google Search Console for performance tracking, SEMrush and Moz for keyword research and competitive analysis, as well as content management systems like WordPress for website updates. Additionally, familiarity with project management tools such as Asana or Trello may be beneficial for team collaboration.
Ideal Candidates
The ideal candidates for the Senior SEO Manager position will possess a blend of technical acumen and creative problem-solving skills. They should be data-driven individuals with a passion for digital marketing and a commitment to staying ahead of industry trends. An effective communicator and leader, they should foster collaboration within their team and across departments. Candidates who are proactive in seeking continuous improvement and thrive in a fast-paced, dynamic environment will excel in this role.
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