Senior SEO Manager

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Written by AI from the job title and company, not by GoPro, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Senior SEO Manager at GoPro, you will be responsible for leading our search engine optimization strategies, aimed at enhancing organic visibility and driving traffic to our digital platforms. This pivotal role requires a strategic thinker with the ability to analyze trends, conduct competitive analyses, and develop performance-driven initiatives. You will work closely with marketing, content, and IT teams to implement best practices and ensure that our SEO efforts align with overall business objectives while maximizing user engagement and conversion rates.

Job Responsibilities

• Develop and execute comprehensive SEO strategies that align with GoPro’s brand and business objectives.
• Conduct keyword research, on-page and off-page optimization, and technical SEO audits to improve search rankings.
• Analyze website performance metrics using Google Analytics, Search Console, and other SEO tools and derive actionable insights.
• Collaborate with content teams to ensure on-brand messaging and optimize content for SEO effectiveness.
• Monitor industry trends and algorithm updates to adapt strategies as necessary.
• Provide guidance and mentorship to junior SEO staff and cross-functional teams on SEO best practices.
• Design and implement link-building campaigns to increase domain authority and organic traffic.
• Generate detailed reporting on SEO performance, trends, and project outcomes for stakeholders.
• Work with UX designers and developers to ensure SEO considerations are integrated into website development and design.

Qualifications

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• A minimum of 5 years of experience in SEO or digital marketing roles, with a proven track record of driving organic traffic.
• Strong knowledge of SEO techniques, tools, and best practices.
• Experience with web analytics tools (e.g., Google Analytics, SEMrush, Moz, Ahrefs).
• Familiarity with HTML, CSS, and basic web development principles.
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration abilities.
• A results-driven mindset, with the ability to prioritize and manage multiple projects effectively.

Technologies & Tools

The Senior SEO Manager will utilize a variety of technologies and tools to effectively assess and enhance SEO performance. Key tools include Google Analytics for traffic analysis, Google Search Console for monitoring site performance, and various SEO software such as SEMrush, Ahrefs, and Moz for competitive research and keyword tracking. Familiarity with content management systems (CMS) like WordPress and code review tools will also be necessary for implementing SEO strategies efficiently.

Ideal Candidates

Ideal candidates for the Senior SEO Manager position will possess a blend of technical SEO expertise and creative storytelling abilities, allowing them to craft strategies that resonate with target audiences. They are data-driven, thrive in collaborative environments, and possess a strong understanding of both current SEO best practices and emergent trends in the digital marketing landscape. A passion for outdoor activities and an affinity for the GoPro brand will further enhance their fit within our dynamic team.