Senior SEO Manager

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Written by AI from the job title and company, not by Propellic - Travel Marketing, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior SEO Manager at Propellic - Travel Marketing will be responsible for leading the company's search engine optimization strategy and execution to enhance organic traffic and improve search visibility for our travel marketing initiatives. This role requires a deep understanding of SEO best practices, analytics, content marketing, and a proactive approach to staying ahead of industry trends. The Senior SEO Manager will collaborate closely with cross-functional teams, including content, design, and development, to implement effective SEO strategies and ensure the optimization of all web properties.

Job Responsibilities

• Develop and execute comprehensive SEO strategies to increase organic traffic and improve search engine rankings.
• Conduct keyword research, competitive analysis, and on-page optimization to enhance website performance.
• Monitor and analyze website performance metrics using tools such as Google Analytics, SEMrush, and Moz.
• Lead SEO audits and implement recommendations for technical improvements on web properties.
• Collaborate with content creators to develop SEO-optimized content that engages users and drives traffic.
• Manage link-building strategies to enhance domain authority and increase backlink quality.
• Stay updated on SEO trends, algorithm changes, and industry best practices to ensure the company remains competitive.
• Prepare regular reports and presentations on SEO performance and insights for stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• At least 5 years of experience in SEO, preferably in the travel or marketing industry.
• Proven track record of successfully managing SEO campaigns and achieving measurable results.
• Strong knowledge of SEO tools (e.g., Google Search Console, Ahrefs, Screaming Frog).
• Excellent analytical skills with the ability to interpret data and leverage insights for strategy improvement.
• Demonstrated expertise in on-page, off-page, and technical SEO practices.
• Strong understanding of HTML, CSS, and JavaScript as they relate to SEO.
• Exceptional communication skills, both verbal and written, with an ability to present complex information clearly.

Technologies & Tools

The Senior SEO Manager will utilize a variety of technologies and tools to effectively execute their responsibilities. Key tools include Google Analytics for performance tracking and insights, SEMrush for keyword research and competitive analysis, Ahrefs for backlink auditing and monitoring, Moz for tracking organic search performance, and Screaming Frog for technical SEO audits. Familiarity with CMS platforms, especially WordPress, along with HTML and CSS, is also essential for this role.

Ideal Candidates

The ideal candidate for the Senior SEO Manager position at Propellic is a strategic thinker with a strong analytical mindset and a passion for the travel industry. They should possess a proactive attitude, demonstrating a commitment to continuous learning and adaptation in a fast-paced environment. Strong leadership skills, combined with the ability to collaborate effectively with diverse teams, are crucial. The candidate should also be detail-oriented and results-driven, willing to go above and beyond to achieve organizational SEO objectives and contribute to Propellic's growth.