Senior Social Manager/Creator

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Written by AI from the job title and company, not by Generac, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior Social Manager/Creator at Generac is a strategic role responsible for developing, implementing, and managing the brand's social media strategy to enhance brand awareness, increase engagement, and foster community interaction. This position requires a creative mindset coupled with analytical skills to drive results across various platforms while collaborating closely with the marketing and communications teams to align social media efforts with overall company objectives.

Job Responsibilities

• Develop and execute comprehensive social media strategies that align with Generac's brand goals and target audience.
• Create, curate, and manage published content across various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and emerging channels.
• Monitor, analyze, and report on social media performance and engagement metrics to drive continuous improvement.
• Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner.
• Collaborate with cross-functional teams to integrate social media campaigns into broader marketing initiatives and promotions.
• Stay updated on industry trends, platform changes, and emerging technologies to leverage new opportunities for engagement.
• Oversee paid social advertising campaigns, including strategy development, budget management, and performance optimization.
• Conduct competitor analysis to identify best practices and innovative strategies within the social media landscape.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in social media management, preferably within a corporate or agency environment.
• Demonstrable experience in creating engaging and high-quality content across multiple social media platforms.
• Proficient in social media analytics tools and platforms, with a strong ability to interpret data and drive actionable insights.
• Excellent written and verbal communication skills, with an eye for detail and creativity.
• Experience with paid social advertising, including hands-on knowledge of ad management tools.
• Strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced environment.

Technologies & Tools

This position utilizes various technologies and tools to effectively manage social media channels and campaigns. Key tools include social media management platforms such as Hootsuite or Buffer for content scheduling and monitoring, analytics tools like Google Analytics and native platform insights for performance analysis, and design software such as Adobe Creative Suite for content creation. Familiarity with customer relationship management (CRM) systems and email marketing platforms will also be beneficial.

Ideal Candidates

Ideal candidates for the Senior Social Manager/Creator position at Generac will have a passion for digital marketing and a proactive approach to community engagement. They will demonstrate strong leadership qualities, creativity in content creation, and the ability to work collaboratively in a team environment. Additionally, the candidate should possess a strong analytical mindset, enabling them to assess campaign performance and optimize strategies accordingly. Excellent interpersonal skills and a customer-centric attitude are essential traits that contribute to success in this role.