Senior Social Media Manager

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Written by AI from the job title and company, not by ActiveCampaign, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Social Media Manager at ActiveCampaign will play a crucial role in shaping and executing our social media strategy to enhance brand awareness, foster community engagement, and drive customer acquisition across multiple platforms. This position requires a strategic thinker with a strong understanding of social media trends and analytics, and the ability to create compelling content that resonates with our target audience. The ideal candidate will collaborate closely with cross-functional teams to ensure a cohesive voice and messaging through all social media channels while overseeing content creation, community management, and performance analysis.

Job Responsibilities

• Develop and implement comprehensive social media strategies to increase brand visibility and engagement.
• Manage and optimize content across all major social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and TikTok.
• Analyze social media metrics and insights to inform strategy and provide actionable recommendations.
• Lead a team of content creators, designers, and social media specialists to execute marketing campaigns and social media initiatives.
• Monitor social media conversations, engage with the audience, and respond to inquiries in a timely manner.
• Stay up-to-date with emerging trends in social media marketing and technology to keep the brand relevant.
• Collaborate with other departments to highlight promotions, events, and new product launches through social media channels.
• Conduct competitive analysis and market research to identify opportunities and threats within the social media landscape.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in social media management, preferably in a B2B or tech-focused environment.
• Proven track record of developing successful social media campaigns and strategies.
• Strong knowledge of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Experience with social media management tools such as Hootsuite, Buffer, or Sprout Social.
• Familiarity with analytics tools (Google Analytics, Facebook Insights, etc.) to assess performance metrics.
• Strong leadership skills and the ability to work collaboratively across departments.

Technologies & Tools

The Senior Social Media Manager will utilize various technologies and tools to execute and analyze social media initiatives effectively. This includes social media management platforms (such as Hootsuite and Buffer), graphic design software (like Adobe Creative Suite), and analytics tools (including Google Analytics and social media insights). The candidate may also work with customer relationship management (CRM) software to align social media efforts with broader marketing campaigns.

Ideal Candidates

The ideal candidate for the Senior Social Media Manager position is someone who is highly creative and strategic, possesses a deep understanding of the digital marketing landscape, and has a passion for social media as a communication tool. They should demonstrate agility in adapting to changing trends and technologies while fostering a positive team environment. Strong decision-making and project management capabilities are essential, as well as a proactive approach to problem-solving. This individual should also have exceptional interpersonal skills to collaborate with diverse teams and engage effectively with our audience.