Senior Social Media Manager

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Written by AI from the job title and company, not by American Express Global Business Travel, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Social Media Manager at American Express Global Business Travel will be responsible for developing and executing a comprehensive social media strategy that enhances brand awareness, promotes engagement, and drives lead generation. This role involves managing the social media team, overseeing content creation and curation, and analyzing performance metrics to ensure alignment with business goals. The ideal candidate will possess a deep understanding of the social media landscape and be able to foster relationships both inside and outside the organization to position American Express Global Business Travel as a leader in the business travel sector.

Job Responsibilities

• Develop and implement a strategic social media plan that aligns with organizational goals.
• Create and oversee engaging content across multiple platforms including Facebook, Twitter, LinkedIn, and Instagram.
• Manage the social media team, providing guidance and support to ensure high-quality output.
• Monitor, analyze, and report on social media performance metrics to assess the effectiveness of campaigns.
• Collaborate with cross-functional teams to promote events, products, and services through social media channels.
• Respond promptly to inquiries and comments on social media platforms to maintain an active online presence.
• Stay up-to-date with industry trends, tools, and best practices in social media marketing.
• Foster relationships with influencers and partners to expand brand reach and engagement.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years’ experience in social media management, preferably within the travel or corporate sector.
• Proficiency in social media platforms and tools, including analytics software.
• Exceptional writing, editing, and communication skills.
• Strong understanding of social media metrics and performance analysis.
• Ability to work effectively in a fast-paced, team-oriented environment.
• Experience with paid social media advertising is a plus.

Technologies & Tools

The Senior Social Media Manager will utilize various technologies and tools to enhance social media efforts, including but not limited to social media scheduling platforms like Hootsuite or Sprout Social, analytics tools such as Google Analytics and native platform insights, graphic design software like Adobe Creative Suite, and content management systems to maintain an organized content calendar.

Ideal Candidates

The ideal candidates for the Senior Social Media Manager position will possess a combination of creative flair and analytical prowess. They should exhibit strong leadership qualities, with the ability to inspire and motivate their team while working collaboratively across departments. A passion for storytelling, a keen eye for detail, and the ability to adapt to changing social media trends will be crucial. Excellent organizational skills, combined with a proactive mindset and dedication to achieving measurable results, will distinguish the most successful candidates in this role.