Senior Social Media Manager / Creative Director

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Written by AI from the job title and company, not by Rossman Media, so some details may not match this job. The employer's own page has the real description.

Job Overview

Rossman Media is seeking a dynamic and results-driven Senior Social Media Manager / Creative Director. In this dual-role position, you will be responsible for developing and implementing innovative social media strategies while also leading the creative direction of our content. You will collaborate with cross-functional teams to enhance brand image and expand our audience reach through engaging and cohesive social media campaigns. Your role will require a blend of analytical skills and creative flair to effectively manage our social media presence and create compelling content that resonates with our diverse audience.

Job Responsibilities

• Develop and execute comprehensive social media strategies aligned with overall business goals.
• Lead and inspire a team of social media specialists and content creators.
• Manage the creation of engaging and brand-consistent content across various social media platforms.
• Analyze social media performance metrics and adjust strategies to optimize engagement and reach.
• Collaborate closely with marketing, PR, and design teams to ensure a cohesive brand image.
• Stay updated on industry trends, emerging technologies, and best practices in social media marketing.
• Oversee social media advertising and promotional campaigns to enhance visibility and drive traffic.
• Engage with the online community, responding to comments and messages professionally and promptly.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years’ experience in social media management or content creation, with a focus on leadership roles.
• Proven track record of developing successful social media strategies and campaigns.
• Strong understanding of various social media platforms, their respective audiences, and best practices.
• Exceptional writing, editing, and communication skills.
• Proficient in social media management tools, analytics software, and graphic design platforms.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects.

Technologies & Tools

The Senior Social Media Manager / Creative Director will utilize various technologies and tools to enhance productivity and campaign effectiveness. Proficiency in social media management tools such as Hootsuite or Buffer, graphic design software including Adobe Creative Suite, and analytics platforms like Google Analytics and Facebook Insights will be critical for this role. Additionally, familiarity with content management systems (CMS) and email marketing tools will aid in executing integrated marketing strategies.

Ideal Candidates

The ideal candidate for the Senior Social Media Manager / Creative Director position at Rossman Media is an innovative thinker who thrives on creativity and strategic planning. You possess strong leadership and interpersonal skills, enabling you to inspire and manage a team effectively. You demonstrate a passion for storytelling and have a keen eye for detail, ensuring that all content aligns with our brand’s voice. You are adaptable, data-driven, and capable of making informed decisions based on performance analytics, allowing for continuous improvement in our social media engagement.