Senior Social Media Manager - Freelance

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Twine, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Social Media Manager - Freelance at Twine will play a pivotal role in shaping and executing our social media marketing strategies. This position involves overseeing the creation and distribution of compelling content across various platforms, engaging with our audience to enhance brand presence, and analyzing performance metrics to achieve measurable outcomes. The ideal candidate will possess a robust understanding of current trends in social media, with a proven track record in managing successful campaigns, driving user engagement, and collaborating with cross-functional teams to meet overall business objectives.

Job Responsibilities

• Develop and implement comprehensive social media strategies that align with Twine's overall marketing goals.
• Create, curate, and manage published content (images, video, written) across platforms such as Facebook, Twitter, Instagram, and LinkedIn.
• Engage with the online community through timely responses and interactions while monitoring social conversations to enhance customer satisfaction.
• Analyze social media metrics to assess content performance and optimize strategies based on data-driven insights.
• Collaborate with marketing and design teams to ensure cohesive messaging and brand voice across all platforms.
• Stay up-to-date with industry trends and emerging platforms to leverage new opportunities for audience growth and engagement.
• Manage social media advertising campaigns, including budgeting, execution, and performance tracking.
• Prepare regular reports to communicate campaign results and recommend improvements to enhance engagement and reach.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in social media management, preferably within a freelance or agency setting.
• Proficiency in using social media management tools such as Hootsuite, Buffer, or Sprout Social.
• Strong understanding of social media algorithms, paid advertising, and content optimization techniques.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Demonstrated ability to analyze data and generate actionable insights from social media metrics.

Technologies & Tools

The Senior Social Media Manager will utilize various technologies and software tools to enhance content creation, scheduling, and performance analysis. Proficiency in platforms such as Facebook Business Manager, Google Analytics, Canva, and Adobe Creative Suite is essential to effectively manage campaigns and generate engaging multimedia content. Familiarity with social listening tools will also aid in tracking audience sentiment and feedback.

Ideal Candidates

Ideal candidates for this position are individuals who exhibit creativity and strategic thinking, combined with strong organizational skills. They should be adept at navigating fast-paced environments while maintaining the ability to collaborate effectively with both internal and external stakeholders. A passion for storytelling, along with a vibrant social media presence, will further contribute to their capability in representing Twine’s brand in the digital landscape.