Senior Social Media Manager

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Written by AI from the job title and company, not by Jigsaw, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Social Media Manager at Jigsaw will play a pivotal role in shaping the company's online presence and engagement strategies. This position requires a dynamic individual with an innovative mindset and a proven track record in social media marketing. The successful candidate will lead a team to drive brand awareness, create compelling content, and engage with the target audience across various social media platforms. The Senior Social Media Manager will also be responsible for analyzing performance metrics, optimizing campaigns, and ensuring alignment with overall marketing goals.

Job Responsibilities

• Develop and implement a comprehensive social media strategy aligned with the company's marketing objectives.
• Create, curate, and manage all published content (images, video, written) across social media platforms.
• Monitor, listen, and respond to users in a way that fosters community engagement and satisfaction.
• Oversee social media campaigns and initiatives to enhance brand visibility and engagement.
• Analyze analytics and performance metrics to assess the effectiveness of social media strategies and adjust as needed.
• Collaborate with cross-functional teams including marketing, branding, and customer service to ensure a consistent brand message.
• Stay up-to-date with the latest industry trends, tools, and best practices in social media marketing.
• Mentor and guide junior social media team members in best practices and content guidelines.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• A minimum of 5 years experience in social media management with a proven track record of effective campaigns.
• Proficiency in social media platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Strong analytical skills and experience with social media analytics tools to drive data-informed decisions.
• Excellent communication and organizational skills, with the ability to collaborate effectively across teams.
• Creative mindset with a strong understanding of visual storytelling and content creation.

Technologies & Tools

The Senior Social Media Manager will utilize a variety of technologies and tools to execute strategies effectively. This includes social media management platforms such as Hootsuite or Sprout Social for scheduling and monitoring, Canva or Adobe Creative Suite for content creation, and Google Analytics or native platform analytics for performance tracking. Familiarity with SEO tools and marketing automation software is also advantageous for integrated marketing efforts.

Ideal Candidates

Ideal candidates for the Senior Social Media Manager position will possess a blend of creativity and analytical prowess. They should demonstrate a passion for digital communications and a keen understanding of audience engagement strategies. Additionally, strong leadership qualities, the ability to think strategically, and excellent problem-solving skills are essential. A proactive approach towards adapting to the fast-paced nature of social media, along with a commitment to continuous improvement and innovation, will set successful candidates apart.