Senior Social Media Marketing Manager

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Written by AI from the job title and company, not by Unacademy, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Social Media Marketing Manager at Unacademy will be the driving force behind our social media strategy, responsible for enhancing brand awareness, improving marketing efforts, and increasing overall engagement across various platforms. This role involves managing the social media team, creating compelling content, analyzing performance metrics, and collaborating with cross-functional teams to ensure alignment with business objectives. The ideal candidate will demonstrate a deep understanding of social media landscapes and trends, bringing innovative ideas to the table while fostering a culture of creativity and analytical thinking.

Job Responsibilities

• Develop and implement comprehensive social media strategies that align with Unacademy’s marketing goals.
• Manage and lead the social media team to enhance content quality and performance.
• Analyze social media metrics and generate reports to track effectiveness and ROI.
• Collaborate with content creators and other marketing teams to ensure a consistent brand voice across channels.
• Engage with users on social media platforms and respond to inquiries in a timely manner.
• Monitor industry trends, competitor activities, and emerging platforms to keep the strategy innovative and competitive.
• Oversee social media advertising campaigns, managing budgets and targeting for optimal reach and engagement.
• Conduct training sessions for team members and stakeholders on best social media practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; a Master’s degree is a plus.
• At least 5 years of experience in social media marketing, with a proven track record of successful campaigns.
• Strong understanding of social media platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Proficiency in analytics tools such as Google Analytics, Hootsuite, or similar platforms.
• Excellent written and verbal communication skills.
• Ability to think strategically while executing tactically in a fast-paced environment.
• Creative mindset with attention to detail and strong project management skills.

Technologies & Tools

The Senior Social Media Marketing Manager will utilize a variety of technologies and tools to enhance marketing effectiveness. This includes social media management platforms like Hootsuite and Buffer, analytics tools such as Google Analytics and Facebook Insights, content creation software including Canva and Adobe Creative Suite, and project management tools like Asana or Trello. Familiarity with CRM software and email marketing platforms is also an advantage.

Ideal Candidates

Ideal candidates for this position are innovative thinkers with a passion for social media and digital marketing. They are proactive, detail-oriented, and possess strong leadership skills that foster collaboration within teams. Successful individuals will demonstrate adaptability and a willingness to embrace change, ensuring that Unacademy remains at the forefront of social media trends. A data-driven mindset, with the ability to convert insights into actionable strategies, is crucial for driving performance and achieving business objectives.