Senior Technical Marketing Manager - Confluent at IBM in New York, United States

Job Description

About this kind of role

What a Senior Technical Marketing Manager - Confluent usually does. The employer's own details are in the listing.

Typically does: Develops and executes marketing programs to promote technical products and solutions, often focusing on developer audiences. Creates technical content such as blog posts, white papers, presentations, and demos. Collaborates with product management, sales, and engineering teams to understand product capabilities and market needs. Measures and analyzes the effectiveness of marketing campaigns, making adjustments to optimize performance.

Tools and skills: Proficiency in marketing automation platforms, content management systems, analytics tools, and strong technical writing skills are generally required, alongside familiarity with cloud technologies and developer ecosystems.

Good fit for: Individuals with a blend of marketing expertise and technical understanding, who enjoy translating complex concepts into clear and engaging content, often thrive in this role.

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