Job Description
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Written by AI from the job title and company, not by Brilliant Earth, so some details may not match this job. The employer's own page has the real description.
Job Overview
The Senior Technical SEO Manager at Brilliant Earth will play a crucial role in driving organic traffic and improving the search engine performance of our website. This position requires a strategic thinker with extensive technical expertise, who will be responsible for optimizing website architecture, conducting audits, and implementing best practices to enhance visibility in search engines. The ideal candidate will collaborate closely with marketing, content, and development teams, ensuring cohesive strategies that align with broader business objectives while continuously monitoring performance metrics and refining approaches based on data-driven insights.
Job Responsibilities
- Conduct comprehensive technical SEO audits and provide actionable insights for website enhancement.
- Implement on-page and off-page SEO strategies to maximize organic visibility and traffic.
- Monitor, analyze, and report on SEO performance metrics using industry-standard tools.
- Collaborate with developers to ensure SEO best practices are integrated into the development process.
- Lead keyword research initiatives to identify opportunities for growth in organic traffic.
- Stay updated on SEO trends, algorithm changes, and emerging technologies to inform strategy.
- Develop and execute link-building strategies to enhance domain authority.
- Provide training and guidance to team members on SEO principles and best practices.
Qualifications
- Bachelor’s degree in Marketing, Computer Science, or a related field; Master’s degree is a plus.
- Minimum of 5 years of experience in technical SEO, preferably on e-commerce platforms.
- Proficient in SEO tools such as Google Analytics, Search Console, SEMrush, and Ahrefs.
- Strong understanding of HTML, CSS, JavaScript, and website architecture.
- Experience with content management systems (CMS), particularly WordPress, is preferred.
- Excellent analytical skills with a data-driven mindset.
- Strong project management skills and ability to work collaboratively across departments.
- Exceptional communication and presentation abilities.
Technologies & Tools
The Senior Technical SEO Manager will utilize a variety of technologies and tools to analyze current processes, optimize performance, and ensure effective SEO practices are upheld. Key tools will include Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and various other web crawlers and reporting software. Familiarity with data visualization tools like Tableau or Google Data Studio may also enhance reporting capabilities.
Ideal Candidates
The ideal candidates for the Senior Technical SEO Manager position are strategic thinkers who possess a combination of technical aptitude and marketing insight. They should be detail-oriented and possess exceptional problem-solving skills, able to navigate through complex challenges and drive responsible, data-backed decisions. A passion for continuous learning and adaptation to the fast-evolving digital landscape is essential. Furthermore, candidates should demonstrate strong leadership qualities, with the ability to inspire and motivate their teammates while fostering a collaborative atmosphere that embraces innovation and accountability.
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