Senior Trade Marketing Manager, LATAM & Travel Retail Americas

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Written by AI from the job title and company, not by Interparfums, Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Trade Marketing Manager for LATAM & Travel Retail Americas at Interparfums, Inc. is responsible for designing and executing impactful trade marketing strategies that enhance brand visibility and drive sales across the Latin American and Travel Retail markets. The role involves collaboration with sales and marketing teams to develop promotional materials, oversee product launches, and ensure alignment with corporate objectives. This position calls for a strategic thinker with a deep understanding of the industry to foster strong relationships with key retail partners and optimize trade investments effectively.

Job Responsibilities

• Develop and implement effective trade marketing plans and strategies for brands within the LATAM and Travel Retail regions.
• Analyze market trends, customer needs, and competitors to inform marketing initiatives and promotional activities.
• Collaborate closely with sales teams to enhance executional excellence at point of sale.
• Create and manage the production of in-store promotional materials, including displays and sampling programs.
• Organize and attend trade shows, exhibitions, and customer events to promote brand visibility and generate leads.
• Monitor and evaluate the effectiveness of trade marketing campaigns, providing insights and recommendations for improvement.
• Develop and maintain relationships with key retail partners to ensure alignment with brand objectives and enhance collaboration.
• Manage budget allocations for trade marketing activities, ensuring optimal return on investment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in trade marketing or related roles, preferably within the beauty or fragrance industry.
• Proven track record of developing and executing successful trade marketing strategies in the LATAM region.
• Strong analytical skills with an ability to interpret market data and provide actionable insights.
• Excellent communication, presentation, and negotiation skills.
• Fluent in English and Spanish; proficiency in Portuguese is a plus.
• Strong project management skills, with the ability to manage multiple priorities and timelines effectively.

Technologies & Tools

The Senior Trade Marketing Manager will leverage various technologies and tools to succeed in this role, including customer relationship management (CRM) software, data analytics tools for market research, and graphic design software for promotional material creation. Familiarity with digital marketing platforms and social media analytics is also important for effective trade campaign execution.

Ideal Candidates

The ideal candidates for the Senior Trade Marketing Manager position will possess a proactive and strategic mindset with a demonstrated ability to build relationships with diverse stakeholders. They should be innovative thinkers who are comfortable navigating a dynamic market landscape and are adept at fostering cross-functional collaboration. A strong results orientation combined with excellent problem-solving skills will enable them to drive brand performance and exceed business objectives.