Senior Vice President of Marketing
Job Description
Role Description The Senior Vice President of Marketing is a full-time, remote role responsible for leading the overall marketing strategy and brand positioning of Zed Capital Real Estate. This role oversees the planning and execution of integrated marketing initiatives that support investment, development, and leasing objectives across multiple markets. Day-to-day responsibilities include directing market research activities, shaping go-to-market plans, managing marketing budgets, and guiding cross-channel campaigns across digital, print, and events. The Senior Vice President of Marketing will collaborate closely with executive leadership, investment, and operations teams to align messaging, ensure consistent brand standards, and support business development. The role also includes oversight of public relations efforts, thought leadership content, and stakeholder communications to strengthen the company’s presence with investors, partners, and industry media.
Qualifications
- Strong expertise in Market Planning and Marketing Management to design and implement comprehensive marketing strategies and campaigns.
- Proficiency in Market Research and Marketing to analyze trends, segment audiences, and translate insights into actionable growth initiatives.
- Experience in Public Relations to manage media relationships, executive communications, and brand reputation across channels.
- Proven leadership experience in senior or executive marketing roles, ideally within real estate, financial services, or investment-focused organizations.
- Demonstrated success in building and leading high-performing, distributed teams in a remote or hybrid environment.
- Advanced skills in digital marketing, brand management, and analytics-driven decision-making.
- Excellent strategic thinking, communication, and presentation abilities, with confidence engaging with internal and external stakeholders.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree (e.g., MBA) or relevant certifications is beneficial.
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