Senior Video & Offline Growth Marketing Manager

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Job Overview

The Senior Video & Offline Growth Marketing Manager at Upwork will be responsible for developing and executing innovative marketing strategies that drive awareness and engagement for our brand through video content and offline channels. This role requires a keen understanding of market dynamics and customer needs, enabling you to create compelling video materials and impactful offline campaigns. You will collaborate with various teams, lead campaigns, analyze performance metrics, and drive initiatives that align with Upwork’s business objectives, ultimately enhancing brand visibility and user acquisition.

Job Responsibilities

• Develop and implement comprehensive video marketing strategies to increase brand awareness and user engagement.
• Manage the creative process for video content production, from conception to execution, ensuring alignment with Upwork's brand guidelines.
• Analyze market trends and customer insights to inform video and offline marketing strategies.
• Collaborate with cross-functional teams, including content creators, designers, and product managers, to create integrated marketing campaigns.
• Measure and report on the performance of video campaigns and offline marketing initiatives to optimize future strategies.
• Oversee and manage marketing budgets, ensuring effective allocation of resources.
• Stay updated on industry trends and emerging technologies related to video marketing and offline channels.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; a Master's degree is preferred.
• A minimum of 5 years of experience in growth marketing, with a focus on video and offline channels.
• Proven track record of successful video campaign management, from concept through execution.
• Strong analytical skills with the ability to leverage data to inform decision-making.
• Excellent communication and collaboration skills, with a strong aptitude for teamwork.
• Creative mindset with a results-oriented approach to problem-solving.
• Experience with project management tools and a solid understanding of digital marketing tactics.

Technologies & Tools

The Senior Video & Offline Growth Marketing Manager will utilize a variety of technologies and tools to perform their duties effectively. This includes video editing software such as Adobe Premiere Pro or Final Cut Pro, analytics tools like Google Analytics and Tableau for performance tracking, content management systems for campaign management, and collaboration tools such as Asana or Trello to coordinate with team members. Familiarity with digital marketing platforms and tools for CRM and email campaigns is also essential.

Ideal Candidates

The ideal candidate for this role possesses a blend of creativity and analytical prowess. They are innovative thinkers who can generate fresh ideas while being grounded in data-driven analysis. A successful candidate is comfortable collaborating with diverse teams, possesses excellent project management skills, and is adept at navigating complex marketing landscapes. Additionally, they should have a strong passion for video content creation and a commitment to advancing brand presence in both digital and offline channels.