Social Media, Content & Brand Partnerships Manager

Proposed Role: Social Media, Content & Brand Partnerships Manager

Role Overview

We need a highly creative, digitally savvy individual who can take full ownership of Rachel Bloom’s social media presence, content creation, influencer marketing, and brand collaborations.

This person should be both a strong creative executor and a strategic thinker — someone who can independently develop ideas, create beautiful content, execute campaigns, and identify opportunities to grow brand awareness and engagement.

Who We Are



Rachel Bloom makes beautiful smart anti-theft bags for women, with a fingerprint lock, live GPS tracking and slash-resistant construction (and soon TheSmartBag.com for men) . We’ve won the CNN Innovation Award 2026 and been featured by Condé Nast Traveller, Travel + Leisure, AFAR, ESSENCE and Fox & Friends. We’re a small, fast-moving team, and this is a chance to shape the voice of a growing luxury brand.

1. Content Creation & Creative Direction

Own the entire content process from concept to execution.

• Develop original, engaging content ideas aligned with Rachel Bloom’s brand identity.
• Create, shoot, edit, and publish high-quality Reels, TikToks, Stories, and social posts.
• Produce polished, fashion-forward content featuring products, lifestyle, behind-the-scenes footage, and founder storytelling.
• Strong graphic design capabilities for social graphics, campaign assets, carousels, and promotional materials.
• Expert-level video editing, including transitions, audio, effects, and storytelling.
• Translate creative briefs into finished assets independently.

2. Social Media Strategy & Management

Take complete ownership of Rachel Bloom’s social platforms.

• Manage Instagram, TikTok, and other relevant social channels.
• Develop and maintain a cohesive, visually compelling Instagram grid.
• Build and execute a consistent content calendar.
• Understand social algorithms, emerging trends, platform features, and best practices.
• Create engaging Reels, Stories, and posts that drive audience growth and interaction.
• Manage daily posting, captions, community engagement, and social messaging.
• Build an authentic, engaged community around Rachel Bloom.
• Monitor performance and continually optimize the content strategy.

3. Graphic Design & Technical Expertise

Must be highly skilled in both creative design and modern content production tools.

Strong working knowledge of:

• Canva
• Adobe Photoshop
• Adobe Illustrator
• CapCut
• Final Cut Pro and/or Adobe Premiere Pro
• Instagram and TikTok editing tools
• AI-powered creative and content production tools

This person should be able to produce sophisticated, professional-looking content without constantly relying on outside designers or editors.

4. Influencer & Affiliate Marketing

Own the influencer and affiliate programs from outreach through results.

• Identify influencers, creators, and brand ambassadors who align with Rachel Bloom.
• Manage outreach, gifting, product seeding, and ongoing relationships.
• Build and grow an affiliate program.
• Negotiate influencer collaborations, deliverables, and compensation.
• Coordinate product shipments, content timelines, and follow-ups.
• Track influencer performance, affiliate sales, engagement, and ROI.
• Develop long-term relationships with creators who can help grow the brand.

5. Strategic Brand Collaborations & Partnerships

Proactively identify and execute meaningful collaborations that elevate Rachel Bloom.

• Research and identify complementary fashion, lifestyle, and consumer brands for potential collaborations.
• Develop creative partnership concepts and pitches.
• Initiate outreach and build relationships with decision-makers.
• Manage collaborations from initial concept and negotiations through launch and execution.
• Coordinate collaborative content, campaigns, giveaways, events, and product launches.
• Identify opportunities for brand exposure, strategic partnerships, and audience expansion.

6. Campaigns, Launches & Brand Growth

Bring creative ideas to life while supporting commercial objectives.

• Develop content strategies for product launches, seasonal campaigns, and special initiatives.
• Coordinate social content around PR opportunities, events, and partnerships.
• Work closely with leadership to translate brand goals into creative campaigns.
• Monitor competitors and identify emerging opportunities.
• Track key performance indicators, including audience growth, engagement, website traffic, affiliate performance, and social-driven sales.
• Provide regular reporting and recommendations for improvement.

7. Ideal Candidate Profile

• 3+ years of relevant social media, content creation, or digital marketing experience, ideally in fashion, accessories, beauty, or lifestyle.
• Exceptional creative eye and strong understanding of elevated fashion branding.
• Advanced video editing and graphic design capabilities.
• Proven experience growing and managing Instagram and TikTok accounts.
• Experience with influencer relationships, affiliate programs, and brand partnerships.
• Strong organizational and project management skills.
• Comfortable working independently in a fast-moving startup environment.
• Proactive, resourceful, highly creative, and able to take ideas from concept to completion.
• A genuine understanding of what makes content visually compelling, shareable, and commercially effective.

The Ultimate Goal

Hire one highly capable person who can own the day-to-day creative and social execution of Rachel Bloom, while simultaneously building an influencer network and bringing meaningful brand collaborations to life.

We want someone who doesn’t just wait for instructions, but actively brings ideas, recognizes opportunities, and executes them with minimal oversight.