Social Media & Digital Engagement Manager (REMOTE)

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Written by AI from the job title and company, not by ICF Next, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Social Media & Digital Engagement Manager at ICF Next will be responsible for developing and implementing comprehensive social media strategies designed to enhance brand presence and foster meaningful engagement across various digital platforms. This role requires creative insight and analytical skills to manage campaigns, drive audience growth, and measure the effectiveness of digital outreach efforts. The successful candidate will collaborate with cross-functional teams to align social media initiatives with company objectives and maximize our digital footprint.

Job Responsibilities

• Develop and execute social media strategies that align with organizational goals and target specific audiences.
• Create and curate engaging content across various platforms, including but not limited to Facebook, Twitter, LinkedIn, Instagram, and TikTok.
• Monitor, analyze, and report on social media performance metrics to provide insights and recommendations for improvement.
• Manage community engagement initiatives and respond to customer inquiries and comments in a timely manner.
• Collaborate with internal teams to ensure cohesive messaging and branding across all digital channels.
• Stay updated with the latest trends and technologies in social media and digital marketing.
• Lead training sessions for staff on best practices for digital engagement and social media use.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in social media management, digital marketing, or related roles.
• Proven track record of successful social media campaigns with measurable outcomes.
• Strong knowledge of social media platforms, best practices, and analytics tools.
• Excellent verbal and written communication skills.
• Ability to work collaboratively in a remote environment and manage multiple projects simultaneously.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite) and video editing software is a plus.

Technologies & Tools

The Social Media & Digital Engagement Manager will utilize a variety of technologies and tools to effectively manage social media campaigns and track engagement metrics. Key platforms include Hootsuite or Sprout Social for social media management, Google Analytics for performance tracking, and Canva or Adobe Creative Suite for content creation. Familiarity with CRM systems and email marketing platforms is also beneficial for integrated digital marketing efforts.

Ideal Candidates

Ideal candidates for the Social Media & Digital Engagement Manager position will embody a blend of creativity and strategic thinking, possessing the ability to craft compelling narratives that resonate with diverse audiences. They should demonstrate strong analytical capabilities to assess campaign performance and provide actionable insights. A proactive approach, with the aptitude for navigating a dynamic digital landscape, along with excellent interpersonal skills, will enable them to effectively engage with team members, clients, and followers alike.