Social Media & Digital Engagement Manager (REMOTE)

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Written by AI from the job title and company, not by ICF Next, so some details may not match this job. The employer's own page has the real description.

Overview

The Social Media & Digital Engagement Manager at ICF Next will play a pivotal role in developing and executing innovative social media strategies aimed at enhancing brand awareness and driving audience engagement. This remote position requires a strategic thinker with a strong background in digital marketing and social media management who can effectively collaborate with cross-functional teams to create dynamic and impactful campaigns. The successful candidate will be responsible for overseeing all aspects of social media operations, audience analytics, content creation, and community management, ensuring that ICF Next’s digital presence aligns with its overall marketing objectives.

Job Responsibilities

• Develop, implement, and manage comprehensive social media strategies that align with business goals.
• Oversee day-to-day management of social media channels, including but not limited to Facebook, Twitter, LinkedIn, and Instagram.
• Create and curate compelling and relevant content for digital and social media platforms to engage target audiences.
• Analyze social media metrics and audience insights to refine strategies and improve engagement rates.
• Collaborate with cross-functional teams, including marketing, design, and public relations, to execute integrated campaigns.
• Monitor trends in social media tools, applications, and strategies to stay ahead of industry changes.
• Manage social media advertising efforts, including budget allocation and performance tracking.
• Engage with online communities and respond to user inquiries in a timely and professional manner.
• Support the training and mentoring of junior team members in social media best practices.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in social media management or digital marketing.
• Proficient in social media platforms, analytics tools, and content management systems.
• Strong writing, editing, and communication skills with a keen eye for detail.
• Demonstrated ability to create strategic social media content and campaigns.
• Experience with social media advertising and paid campaigns.
• Knowledge of SEO principles and best practices in digital marketing.
• Ability to work collaboratively within a team and manage multiple projects simultaneously.

Technologies & Tools

The Social Media & Digital Engagement Manager will utilize a variety of technologies and tools to ensure the effective execution of digital engagement strategies. Key tools include social media management platforms such as Hootsuite or Sprout Social, analytics tools like Google Analytics and native platform insights, content creation tools including Canva and Adobe Creative Suite, and project management software such as Asana or Trello.

Ideal Candidates

Ideal candidates for the Social Media & Digital Engagement Manager position will exhibit qualities such as creativity and innovation in content creation, adaptability in a fast-paced digital environment, and a proactive approach to problem-solving. They should have a passion for storytelling and an understanding of audience engagement dynamics. Strong interpersonal skills, combined with the ability to form meaningful connections with online communities, will be essential in fostering a vibrant digital presence for ICF Next.