SOCIAL MEDIA & DIGITAL MARKETING SPECIALIST

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Written by AI from the job title and company, not by Seminole Hard Rock Hotel & Casino Tampa, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Social Media & Digital Marketing Specialist at Seminole Hard Rock Hotel & Casino Tampa is tasked with devising and executing innovative online marketing strategies to enhance brand visibility and engagement across multiple platforms. The successful candidate will manage social media accounts, create compelling content, and analyse performance metrics to optimize campaigns. This role is pivotal in driving customer acquisition and retention through effective digital marketing initiatives while collaborating with the broader marketing team to align campaigns with company objectives.

Job Responsibilities

• Develop and implement social media marketing strategies to promote the hotel and casino's services and events.
• Create, curate, and manage published content (images, video, written) across all social media platforms.
• Monitor, respond to, and engage with audience interactions to maximize customer engagement.
• Collaborate with the marketing team to design online campaigns, including email marketing and influencer partnerships.
• Analyse social media metrics and website traffic to provide insightful reports and recommendations for strategy enhancement.
• Stay up to date with industry trends and emerging platforms to ensure the brand remains relevant and engaging.
• Manage digital advertising campaigns through Google Ads and social media platforms to drive traffic and conversions.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 2 years of experience in a digital marketing or social media role.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
• Strong writing and communication skills with a creative flair for storytelling.
• Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Knowledge of SEO, PPC, and content marketing strategies is preferred.

Technologies & Tools

The Social Media & Digital Marketing Specialist will utilize a variety of technologies and tools including but not limited to social media management platforms, graphic design software (e.g., Adobe Creative Suite), analytics tools (e.g., Google Analytics, Facebook Insights), and email marketing software. Familiarity with CRM systems and website content management systems (CMS) is also beneficial for executing campaigns effectively.

Ideal Candidates

The ideal candidate for this role will possess a unique blend of creativity and analytical skills, demonstrating an ability to generate innovative marketing ideas while also utilising data to drive decision-making. They should be a strategic thinker who is comfortable working both independently and as part of a collaborative team. Strong interpersonal skills, adaptability to changing trends, and a genuine passion for digital marketing are essential for achieving success in this position.