Social Media / Digital Marketing Specialist

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Overview

The Social Media / Digital Marketing Specialist at Seven & Up will play a critical role in enhancing our online presence and driving engagement across various digital platforms. The specialist is responsible for developing, implementing, and managing social media and digital marketing strategies to enhance brand visibility, attract new customers, and foster relationships with existing clientele. The ideal candidate will work closely with the marketing team to analyze metrics, create content, and execute campaigns that align with our brand objectives.

Job Responsibilities

• Develop and execute comprehensive social media and digital marketing strategies to meet business objectives.
• Create, curate, and manage published content (images, video, written) across various digital platforms.
• Monitor and respond to customer interactions on social media channels, fostering community engagement.
• Analyze key performance indicators (KPIs) and metrics to evaluate campaign success and provide actionable insights.
• Collaborate with cross-functional teams to ensure brand consistency and alignment with overall marketing goals.
• Stay updated on industry trends and competitor activities to identify growth opportunities.
• Develop and manage paid social media advertising campaigns, optimizing for performance and ROI.
• Assist in email marketing initiatives, including design, content writing, and performance analysis.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience in social media marketing and digital marketing.
• Strong knowledge of social media platforms, trends, and best practices.
• Proficient in digital marketing tools and analytics, such as Google Analytics, Hootsuite, and Facebook Ads Manager.
• Excellent written and verbal communication skills with strong attention to detail.
• Ability to work independently and manage multiple projects simultaneously.
• Creative mindset with the ability to generate engaging content and innovative marketing ideas.

Technologies & Tools

The Social Media / Digital Marketing Specialist will utilize various technologies and tools to enhance digital marketing efforts. These include social media management tools like Hootsuite and Buffer for scheduling and analyzing post performance, graphic design software such as Adobe Creative Suite for content creation, and analytics platforms like Google Analytics and Facebook Insights to measure engagement and optimize strategies. Proficiency in email marketing software like Mailchimp or Constant Contact is also vital for executing effective email marketing campaigns.

Ideal Candidates

The ideal candidate for the Social Media / Digital Marketing Specialist position will possess not only the requisite skills and experience but also the qualities to thrive in a fast-paced environment. Candidates should be proactive and adaptable, eager to jump on new trends and innovative tactics. A strong team player who values collaboration will excel in this role, along with an individual who has a passion for storytelling and connecting with audiences through creative digital content. The capacity to think strategically while executing day-to-day tasks is essential for ensuring successful marketing initiatives.