Social Media Director

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Written by AI from the job title and company, not by National Domestic Workers Alliance, so some details may not match this job. The employer's own page has the real description.

Job Overview

The National Domestic Workers Alliance is seeking a dynamic and experienced Social Media Director to lead our social media strategy and initiatives. This position is vital in amplifying our advocacy efforts, engaging our supporters, and enhancing our online presence in a way that resonates with domestic workers nationwide. The Social Media Director will work collaboratively with various departments to create compelling content that aligns with our mission, drives awareness, and fosters community amongst domestic workers and their advocates.

Job Responsibilities

• Develop and execute a comprehensive social media strategy that aligns with the organization's goals and objectives.
• Create, curate, and manage published content across all social media platforms, ensuring consistent messaging and branding.
• Monitor social media channels for engagement opportunities, responding to inquiries and fostering community interaction.
• Analyze social media metrics and insights to inform content strategies, enhance engagement, and report progress to stakeholders.
• Collaborate with the communications and advocacy teams to integrate messaging across platforms and campaigns.
• Stay up-to-date with emerging trends and technologies in social media to keep the organization at the forefront.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
• A minimum of 5 years of experience in social media management, preferably within the nonprofit sector.
• Exceptional written and verbal communication skills, with a keen ability to craft compelling narratives.
• Proven track record of growing social media audiences and enhancing engagement metrics.
• Strong understanding of social media analytics tools and ability to interpret data to drive strategy.
• Experience in crisis communication and navigating sensitive topics in a public forum.

Technologies & Tools

The Social Media Director will utilize a variety of technologies and tools to effectively manage and analyze social media campaigns. Key platforms include Hootsuite or Buffer for scheduling and managing posts, Google Analytics for tracking engagement metrics, and Canva for graphic design. Familiarity with various social media channels such as Facebook, Twitter, Instagram, and LinkedIn will be essential, along with experience in video editing tools like Adobe Premiere or Final Cut Pro to create dynamic content.

Ideal Candidates

The ideal candidate for the Social Media Director position possesses a passion for social justice and a deep understanding of the issues facing domestic workers. They are creative, proactive, and resourceful, with the ability to think strategically about messaging and outreach. Strong leadership skills and the capability to work collaboratively with diverse stakeholders are essential. A commitment to continuous learning and adaptability in a fast-paced environment will contribute to the candidate's success in this role.