Social Media Director

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Written by AI from the job title and company, not by STNDRD, so some details may not match this job. The employer's own page has the real description.

Overview

The Social Media Director at STNDRD will lead the development and execution of strategic social media initiatives that align with the overall marketing goals of the company. This role requires an innovative thinker who can leverage various social media platforms to enhance brand visibility, engage with customers, and drive traffic to our digital channels. The successful candidate will work closely with cross-functional teams to create cohesive messaging and promote a strong online presence, ultimately contributing to the growth and success of STNDRD.

Job Responsibilities

• Develop and implement a comprehensive social media strategy to increase brand awareness and engagement.
• Oversee and manage all social media platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Create, curate, and manage published content (images, video, written) that resonates with target audiences.
• Analyze and report on social media metrics to assess performance and optimize strategies accordingly.
• Lead social media campaigns that support marketing initiatives and product launches.
• Collaborate with marketing, PR, and customer service teams to ensure consistent messaging across all channels.
• Monitor trends in social media tools, applications, channels, design, and strategy.
• Supervise and mentor social media coordinators and team members.
• Engage with our online community, responding to comments and inquiries in a timely manner.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 5 years of experience in social media management or digital marketing, with at least 2 years in a leadership role.
• Strong understanding of social media platforms, trends, and analytics tools.
• Proficient in content creation and visual storytelling.
• Exceptional written and verbal communication skills.
• Ability to analyze and interpret social media metrics effectively.
• Familiarity with SEO and web traffic metrics.
• Strong project management skills with the ability to multitask and meet deadlines.

Technologies & Tools

The Social Media Director will work with various technologies and tools essential for effective social media management. These include social media scheduling platforms such as Hootsuite or Buffer, analytics tools such as Google Analytics and social listening software like Sprout Social. Familiarity with graphic design tools like Adobe Creative Suite and video editing software may also be advantageous in creating high-quality content.

Ideal Candidates

The ideal candidate for the Social Media Director position at STNDRD is an innovative leader with a passion for storytelling and a strong understanding of marketing principles. They should be a strategic thinker, capable of analyzing data to drive decisions while possessing excellent interpersonal skills to collaborate effectively across teams. A proactive approach to engaging with audiences and staying ahead of industry trends is essential, along with the ability to thrive in a fast-paced and dynamic environment. A genuine enthusiasm for social media and digital communication is crucial in making a meaningful contribution to our brand's growth.