Social Media Manager 10-12 Hours per Week (IC-GD)

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Job Overview

The Social Media Manager (10-12 Hours per Week) at Mom to Virtual Assistant will play a critical role in enhancing the online presence of our brand. This individual will be responsible for developing and executing social media strategies, creating engaging content, and analyzing metrics to optimize performance across various platforms. The ideal candidate should possess a strong understanding of social media trends and best practices, with the ability to connect with our target audience. This position requires a creative mindset and a passion for social media, along with the capacity to work independently and efficiently manage project timelines.

Job Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness.
• Create and curate high-quality content that aligns with our brand voice and goals.
• Manage and grow our social media presence across platforms including Facebook, Instagram, LinkedIn, and Twitter.
• Monitor engagement metrics to gauge the success of social media campaigns and identify areas for improvement.
• Engage with followers and respond to inquiries in a timely manner to foster community relations.
• Collaborate with the marketing team to ensure brand consistency across all digital channels.
• Stay up-to-date with the latest industry trends and adapt strategies as necessary.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience in social media management, preferably in a professional or agency setting.
• Strong understanding of social media platforms and their respective audiences.
• Excellent written and verbal communication skills.
• Ability to analyze data and create reports to inform decision-making.
• Experience with social media management tools (e.g., Hootsuite, Buffer) is a plus.
• At least 2 years of relevant experience in digital marketing or social media roles.

Technologies & Tools

The Social Media Manager will utilize various technologies and tools to streamline their workflow and enhance productivity. Key software includes social media management platforms like Hootsuite and Buffer, graphic design tools such as Canva, and analytics software such as Google Analytics and native platform insights. Familiarity with these tools is essential for effective content scheduling, engagement tracking, and performance analysis.

Ideal Candidates

The ideal candidates for this position will be creative, detail-oriented, and able to work independently while maintaining high productivity. They should have a passion for social media and a proactive approach to problem-solving. Strong interpersonal skills are essential for effectively engaging with the audience and developing community relationships. A successful candidate will stay informed of industry trends and adapt strategies accordingly, embodying a growth mindset that aligns with the goals of Mom to Virtual Assistant.