Social Media Manager 10 Hours per Week (IC-KN) - Remote

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Job Overview

The Social Media Manager (10 Hours per Week) will play a pivotal role in driving engagement and brand awareness across various digital platforms. This position involves developing a strategic content calendar, crafting compelling posts, and analyzing performance metrics to optimize outreach efforts. The ideal candidate will be responsible for ensuring that the company's social media presence is not only active but also engaging, thus fostering meaningful conversations with our target audience and promoting brand loyalty.

Job Responsibilities

• Develop and implement a comprehensive social media strategy.
• Create, curate, and manage published content (images, video, written) across social platforms.
• Monitor social media channels for engagement, trends, and potential opportunities for interaction.
• Analyze and report on the performance of social media campaigns, using insights to drive future strategies.
• Collaborate with marketing and design teams to ensure coherent messaging.
• Engage with followers and respond promptly to inquiries and feedback.
• Stay updated on industry trends and recommend new ways to reach target audiences.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or similar role.
• Solid understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) and analytics tools.
• Excellent written and verbal communication skills.
• Ability to create engaging visual content or oversee the creation of such content.
• Strong organizational skills with the ability to multitask and manage time effectively.
• Demonstrated ability to analyze data and present insights clearly.

Technologies & Tools

The Social Media Manager will utilize various technologies and tools to facilitate their tasks, including social media management platforms such as Hootsuite and Buffer, graphic design software like Canva or Adobe Creative Suite, and analytical tools including Google Analytics and native platform insights. Familiarity with these tools will enable efficient campaign management and performance tracking.

Ideal Candidates

The ideal candidates are creative thinkers with a passion for storytelling and a deep understanding of social media dynamics. They possess the ability to work independently while effectively managing competing priorities. Strong interpersonal skills are essential, as the role involves communicating with various stakeholders and engaging with a diverse audience. Successful candidates will bring an energetic, positive attitude and a proactive approach to innovatively utilize social media in promoting the brand's objectives.