Social Media Manager, B2B Marketing

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Written by AI from the job title and company, not by iHeartMedia, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Social Media Manager, B2B Marketing at iHeartMedia will be responsible for developing and executing comprehensive social media strategies to enhance brand visibility and engagement across various platforms. This role requires a keen understanding of the B2B landscape, where the manager will foster relationships with key industry stakeholders, create compelling content, and analyze performance metrics to continually improve our digital marketing efforts. The ideal candidate will work closely with cross-functional teams to ensure alignment with overall marketing objectives and brand messaging.

Job Responsibilities

• Develop and implement social media strategies tailored to B2B marketing objectives.
• Create, curate, and manage published content (images, video, and written) across social media platforms.
• Monitor, analyze, and report on social media metrics to measure the effectiveness of campaigns.
• Engage with followers, respond to inquiries, and foster a community around the brand.
• Collaborate with content creators and other marketing team members to ensure brand consistency across all channels.
• Stay up-to-date with the latest trends in social media and B2B marketing and apply best practices.
• Coordinate and execute social media advertising campaigns within budget and timelines.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3+ years of experience in social media management, specifically in a B2B environment.
• Proficiency in using social media management and analytics tools.
• Strong writing and communication skills, with an ability to articulate marketing concepts clearly.
• Demonstrated ability to create engaging content tailored to target audiences.
• Experience with paid social media advertising and familiarity with advertising platforms.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Social Media Manager will utilize various technologies and tools to streamline workflow and enhance productivity. Key tools include social media management platforms such as Hootsuite or Buffer, content creation tools like Canva and Adobe Creative Suite, analytics tools such as Google Analytics and native platform insights, as well as CRM software to track customer interactions and engagement.

Ideal Candidates

The ideal candidate will possess a proactive attitude, displaying creativity and resourcefulness in their approach to social media strategy. Strong analytical skills are essential for evaluating the performance of campaigns and making data-driven decisions. Effective interpersonal skills, along with a collaborative mindset, will enable the candidate to work alongside various teams harmoniously. A passion for marketing and an eagerness to stay ahead of digital trends will further enhance the candidate’s suitability for this role.