Social Media Manager / Content Lead

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Job Overview

The Social Media Manager / Content Lead at ROCK+PAPER will play a crucial role in enhancing our brand's online presence and engaging with our audience through strategic social media initiatives. The candidate will be responsible for developing and implementing comprehensive social media strategies, creating compelling content that aligns with our vision, analyzing performance metrics, and ensuring that our messaging resonates with our target demographic. This position requires a blend of creative and analytical skills to effectively manage our social media platforms and lead content creation that drives engagement and growth.

Job Responsibilities

• Develop and execute a comprehensive social media strategy that aligns with the marketing goals of ROCK+PAPER.
• Create, curate, and manage published content across all social media platforms including blogs, social networks, and relevant digital channels.
• Monitor, analyze, and report on social media performance metrics to gauge effectiveness and suggest improvements.
• Engage with our online community by responding to queries, comments, and participating in conversations.
• Collaborate with the marketing team to ensure that content is aligned with overall brand messaging and campaigns.
• Stay updated on the latest trends and tools in social media and content marketing, recommending best practices and innovative strategies.
• Coordinate with external partners, influencers, and collaborators to amplify brand visibility.
• Manage paid social media advertising efforts, tracking spend and effectiveness against objectives.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in social media management and content creation.
• Proficient understanding of social media platforms including Facebook, Instagram, Twitter, LinkedIn, and emerging platforms.
• Strong writing, editing, and communication skills with a keen eye for detail.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Creative and strategic thinker with the ability to adapt messaging for different audiences.
• Basic graphic design skills are a plus; proficiency in tools like Adobe Creative Suite or Canva would be advantageous.

Technologies & Tools

The Social Media Manager / Content Lead will utilize a variety of technologies and tools to execute their responsibilities effectively. Key platforms include social media management tools such as Hootsuite and Buffer for scheduling and analytics, Canva or Adobe Creative Suite for content creation, as well as Google Analytics and social media insights tools for measuring performance and engagement levels. Familiarity with content management systems (CMS) and basic HTML/CSS knowledge can enhance the position's effectiveness in maintaining the company's online presence.

Ideal Candidates

Ideal candidates for the Social Media Manager / Content Lead position will possess a genuine passion for social media and digital marketing, demonstrating creativity, resourcefulness, and a proactive approach to problem-solving. They should be adaptable, able to thrive in a dynamic environment, and exhibit strong organizational skills to manage multiple projects simultaneously. Excellent interpersonal abilities are essential, as successful candidates will work closely with team members and external partners. A forward-thinking mindset, keen understanding of audience engagement, and data-driven decision-making will further distinguish candidates suited for this role.