Social Media Manager / Digital Marketer (Full- or Part-Time, Flexible, Remote)

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Job Overview

The Social Media Manager / Digital Marketer at Coefficient will be responsible for developing and executing effective social media strategies to enhance brand visibility and engagement across various platforms. This role will require a creative thinker with a strong understanding of digital marketing principles, including content planning, audience engagement, and analytics. The candidate will work both independently and collaboratively within a flexible and remote environment to drive our marketing efforts and achieve our organizational goals.

Job Responsibilities

• Develop, implement, and manage social media strategies across various platforms.
• Create engaging content for social media channels, including graphics, videos, and written posts.
• Monitor and analyze performance metrics to assess the effectiveness of social media campaigns.
• Collaborate with cross-functional teams to ensure brand consistency and alignment in messaging.
• Engage with followers and respond to comments and inquiries in a timely manner.
• Stay up to date with the latest trends and best practices in social media and digital marketing.
• Manage paid social media advertising campaigns to increase reach and engagement.
• Prepare regular reports on social media performance and present findings to the management team.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in social media management and digital marketing (2+ years preferred).
• Strong writing, editing, and communication skills.
• Proficiency in social media platforms, tools, and analytics software.
• Experience with content creation and graphic design is a plus.
• Ability to work independently in a remote setting and manage multiple projects simultaneously.
• Strong analytical skills and an ability to leverage data for decision-making.

Technologies & Tools

The Social Media Manager / Digital Marketer will be expected to utilize various technologies and tools to execute their duties effectively, including, but not limited to:

• Social media management platforms (e.g., Hootsuite, Buffer).
• Graphic design software (e.g., Canva, Adobe Creative Suite).
• Analytics tools (e.g., Google Analytics, Facebook Insights).
• Email marketing software (e.g., Mailchimp, Constant Contact).
• Content management systems (e.g., WordPress, HubSpot).

Ideal Candidates

The ideal candidate for the Social Media Manager / Digital Marketer position at Coefficient will possess a blend of creativity, strategic thinking, and adaptability. They should be passionate about digital marketing and social media, with a keen interest in understanding audience preferences and market trends. Strong interpersonal skills and the ability to work collaboratively in a dynamic environment are essential. Moreover, a proactive approach to problem-solving and a commitment to continuous learning will make candidates stand out in this role.