Social Media Manager - Freelance

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Written by AI from the job title and company, not by Twine, so some details may not match this job. The employer's own page has the real description.

Job Overview

Twine is seeking a creative and driven Freelance Social Media Manager to enhance our online presence and engage with our audience across various digital platforms. In this role, you will be responsible for developing and executing social media strategies that align with our brand objectives, managing content creation, analytics, and community interactions. Utilizing strong analytical skills, you will monitor performance metrics and optimize our social media initiatives to ensure the greatest impact.

Job Responsibilities

• Develop, implement, and manage social media strategies to increase brand awareness and user engagement.
• Create high-quality, engaging content tailored to each platform including text, images, and videos.
• Monitor and respond to comments and messages across social platforms in a timely manner.
• Analyze metrics and performance data to refine strategies and improve engagement.
• Stay up-to-date with the latest trends and best practices in social media and digital marketing.
• Collaborate with other teams, including marketing and design, to align social media strategy with broader company initiatives.
• Manage various social media accounts while maintaining a consistent brand voice and tone.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven work experience as a Social Media Manager or similar role.
• Excellent writing, editing, and communication skills.
• Strong understanding of social media platforms including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
• Experience with social media management tools, such as Hootsuite or Buffer, as well as analytics software like Google Analytics.
• Ability to work independently and manage multiple projects simultaneously.
• Creative thinking with a problem-solving mindset.

Technologies & Tools

The Social Media Manager will utilize a variety of technologies and tools to execute their duties effectively. These include social media management platforms such as Hootsuite and Buffer for scheduling and monitoring posts, content creation tools like Canva and Adobe Spark for design work, as well as analytics software such as Google Analytics and social media insights to evaluate performance metrics.

Ideal Candidates

The ideal candidate for this position will possess a blend of creativity and analytical skills, demonstrating the ability to think strategically about branding and audience engagement. They will be passionate about social media trends, have a strong desire to learn, and show adaptability in a rapidly changing digital landscape. Furthermore, candidates should exhibit strong teamwork skills while also thriving in an independent working environment.