Social Media Manager - Freelance (Work From Home)

About the Company

RockawayMore is a marketing agency working with brands across the food, beverage, and hospitality industries. The agency focuses on creative ideas, collaboration, and digital marketing that helps brands connect with their audiences.

About the Role

RockawayMore is seeking an experienced Freelance Social Media Manager to support a growing portfolio of food, beverage, and hospitality brands. The role combines creative content development with social media strategy, account management, and performance analysis.

The selected freelancer will manage a minimum of two client accounts initially, with the potential to take on additional brands. Working remotely with internal account teams and creative partners, the Social Media Manager will develop content calendars, coordinate content production, manage publishing schedules, and use performance insights to improve engagement and audience growth. On-site content capture will be required when needed for specific clients and projects.

Key Responsibilities

• Develop and manage monthly content calendars aligned with each client's brand voice, business objectives, and marketing initiatives
• Create social media strategies that support brand awareness, audience engagement, and community growth
• Identify relevant social media trends, cultural moments, and opportunities for engaging content
• Coordinate content submissions, revisions, and approvals with internal teams and clients
• Maintain organized content calendars in designated scheduling software and meet agreed-upon deadlines
• Write engaging, brand-appropriate captions, storytelling concepts, and creative briefs for Instagram, Facebook, TikTok, and other relevant platforms
• Develop concepts and capture content for feed posts, Reels, Stories, and short-form videos
• Plan and execute content shoots, including concept development, creative direction, shot lists, scheduling, and on-site content capture
• Coordinate professional photography and videography shoots, including creative briefs, talent coordination, logistics, shot lists, and deliverables
• Ensure content aligns with client brand identities, creative standards, and marketing objectives
• Collaborate with account managers, division leads, and creative partners to execute social media initiatives
• Participate in client calls and internal strategy meetings as needed
• Communicate project updates, outstanding requirements, and potential challenges proactively
• Incorporate feedback and work with internal teams to keep projects on track
• Schedule and publish approved content through designated social media management platforms
• Monitor engagement and support community management, including comments, messages, and audience interactions
• Track key performance indicators, including engagement, reach, impressions, and follower growth
• Provide performance insights and recommendations to improve future content strategies
• Identify opportunities to optimize content based on performance trends

Required Qualifications

• Bachelor's degree in Social Media, Marketing, Public Relations, or a related field
• Three to five years of social media management experience
• Strong understanding of Instagram, Facebook, TikTok, and related social media management software
• Proven ability to develop creative content and campaigns
• Excellent writing, editing, spelling, and English grammar skills
• Ability to manage multiple projects and deadlines simultaneously
• Proficiency with Google Workspace tools, including Sheets and Docs, or equivalent applications
• Strong attention to detail and organizational skills
• Excellent communication and presentation skills
• Ability to receive and apply constructive feedback positively
• Ability to remain focused and effective in a changing work environment
• Interest in learning, professional growth, and the hospitality industry

Preferred Qualifications

• Experience in culinary marketing or the food, beverage, and hospitality industries is an advantage.

Work Arrangement

• Fully remote freelance opportunity with on-site content capture required as needed, depending on client and project needs.

Freelance Engagement and Compensation

• This is an independent contractor engagement with compensation structured as a monthly fee per client account, based on the agreed scope of work and deliverables.
• The initial engagement is expected to include at least two client accounts, with the possibility of managing additional accounts depending on agency needs and mutual availability.
• The role offers the potential for an ongoing freelance partnership supporting a diverse portfolio of food, beverage, and hospitality brands.
• Specific deliverables, timelines, and compensation will be outlined in an independent contractor agreement before the engagement begins.

Equal Opportunity and Inclusion

RockawayMore is committed to fostering an inclusive and collaborative environment. Freelancers from diverse backgrounds are welcome, and candidates are evaluated based on their experience, qualifications, and ability to deliver exceptional work.