Job Description
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Written by AI from the job title and company, not by Keller Executive Search International, so some details may not match this job. The employer's own page has the real description.
Job Overview
The Social Media Manager at Keller Executive Search International will be responsible for developing and executing our social media strategy to enhance our brand presence and engage with our target audience. This role entails managing content creation, driving engagement, analyzing metrics for social media campaigns, and collaborating with various internal teams to align our social media efforts with broader marketing initiatives. The ideal candidate will demonstrate creativity, strategic thinking, and a strong grasp of the social media landscape to effectively increase our online visibility and strengthen relationships with clients and candidates in a dynamic executive search environment.
Job Responsibilities
- Develop and implement comprehensive social media strategies to boost brand awareness and engagement.
- Create, curate, and manage all published content (images, video, and written) across social platforms.
- Monitor, listen, and respond to users in a proactive manner, cultivating a community through social media channels.
- Analyze and report on social media performance metrics to improve engagement and reach.
- Collaborate with the marketing team to align social media initiatives with organizational goals and campaigns.
- Stay updated on emerging trends and best practices in social media to ensure competitive positioning.
- Coordinate and manage social media advertising campaigns and budgets.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Manager or similar role (minimum of 3-5 years preferred).
- Strong understanding of social media platforms, tools, and analytics.
- Exceptional writing, editing, and communication skills.
- Ability to think strategically and conceptualize engaging content.
- Experience with social media advertising, SEO, and integrated marketing strategies.
- Proficiency in using social media management and analytics tools.
Technologies & Tools
The Social Media Manager will utilize a variety of tools to effectively manage and analyze social media performance. This includes platforms such as Hootsuite or Buffer for scheduling posts, Google Analytics for tracking engagement metrics, and Canva for graphic design. Familiarity with CRM software and social media advertising platforms such as Facebook Ads Manager and LinkedIn Campaign Manager is also advantageous.
Ideal Candidates
The ideal candidate for this position possesses a blend of creativity and analytical skills, with a proven ability to translate complex ideas into engaging content tailored for diverse audiences. Strong interpersonal skills and a collaborative spirit are essential, enabling effective teamwork with various departments. A passion for storytelling and an eagerness to explore innovative social media trends will make the candidate particularly well-suited for this role in the fast-paced climate of executive search.
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