Social Media Manager & Marketing

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Written by AI from the job title and company, not by Leaf'Em, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Social Media Manager & Marketing at Leaf'Em will be responsible for creating, implementing, and managing our social media strategy in order to enhance our online presence and improve our marketing efforts. This role will involve crafting engaging content, monitoring social media channels, analyzing performance metrics, and coordinating marketing campaigns. The ideal candidate will not only possess strong creativity and communication skills but also have a deep understanding of social media trends and analytics to drive brand awareness and customer engagement effectively.

Job Responsibilities

• Develop and implement a comprehensive social media strategy aligned with business goals.
• Create, curate, and manage published content (images, video, written) across various social platforms.
• Monitor, moderate, and respond to audience comments in a timely manner.
• Analyze social media performance metrics and prepare reports to assess and optimize ongoing strategies.
• Collaborate with the marketing team to create and coordinate marketing campaigns across platforms.
• Stay up to date with the latest social media best practices and technologies.
• Identify and engage with influencers to amplify Leaf'Em's brand presence.
• Manage social media advertising campaigns including budget allocation and performance analysis.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in social media marketing and management.
• Proficiency in social media platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Strong written and verbal communication skills.
• Experience with social media management tools such as Hootsuite or Buffer.
• Analytical skills with a strong ability to interpret data and generate insights.
• Ability to work collaboratively within a team environment.
• Knowledge of SEO and web traffic metrics is a plus.

Technologies & Tools

The Social Media Manager & Marketing position utilizes various technologies and tools to facilitate marketing efforts. These include social media management platforms such as Hootsuite and Buffer for scheduling posts, Google Analytics for tracking website traffic and engagement metrics, and graphic design tools like Canva for creating visually appealing content. Familiarity with email marketing tools like Mailchimp or Constant Contact is also advantageous for coordinated campaigns.

Ideal Candidates

The ideal candidate for this role is a creative thinker with a passion for storytelling and engagement in the digital space. They should possess an analytical mindset, allowing them to draw insights from data and optimize social media strategy accordingly. Strong interpersonal skills are essential for effective collaboration within diverse teams. A proactive attitude and adaptability to fast-paced changes in the marketing landscape will contribute significantly to their success at Leaf'Em.