Social Media Manager, NFL, Prime Video Sports

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Written by AI from the job title and company, not by Prime Video & Amazon MGM Studios, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Social Media Manager for NFL at Prime Video Sports will lead the strategic development and execution of innovative social media initiatives that enhance fan engagement and drive viewership for NFL programming on the Prime Video platform. The role requires creative content creation, analytics-driven decision-making, and collaborative efforts with cross-functional teams. The successful candidate will oversee social media campaigns, manage community interactions, and analyze performance metrics to optimize engagement strategies, ensuring alignment with overall brand objectives.

Job Responsibilities

• Develop and implement the social media content strategy for NFL programming on Prime Video.
• Curate, create, and manage engaging and shareable content across various social media platforms.
• Monitor fan interactions and community engagement, responding promptly to inquiries and feedback.
• Analyze social media metrics and performance data to inform ongoing strategy and drive growth.
• Collaborate with marketing, PR, and production teams to align social media efforts with broader campaign objectives.
• Stay updated on industry trends and innovations in social media management and digital marketing.
• Lead social media advertising initiatives, including budget management and performance tracking.
• Organize and oversee promotional events, contests, and partnerships to bolster community involvement.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in social media management, preferably within the sports or entertainment industries.
• Proficiency in content creation tools (e.g., Adobe Creative Suite, Canva) and social media management platforms (e.g., Hootsuite, Sprout Social).
• Strong analytical skills with experience using social media analytics tools.
• Exceptional written and verbal communication skills, with an emphasis on creativity and storytelling.
• Ability to work collaboratively in a fast-paced, results-oriented environment.
• Deep understanding of NFL culture and fanbase dynamics.

Technologies & Tools

The Social Media Manager will utilize various technologies and tools to enhance social media outreach and management, including social media scheduling tools such as Hootsuite and Sprout Social, graphic design software like Adobe Creative Suite and Canva, and analytics platforms such as Google Analytics and native social media analytics tools. Familiarity with video editing software will also be beneficial for creating dynamic content tailored for various social media channels.

Ideal Candidates

Ideal candidates for the Social Media Manager position will possess a passion for sports and an in-depth understanding of NFL fandom. They should exhibit strong leadership qualities, be adept at using creativity to drive engagement, and demonstrate a proactive approach to problem-solving. The ability to thrive under pressure, adapt to emerging trends, and collaborate with diverse teams will be crucial. Candidates should have a data-driven mindset, translating metrics into actionable insights to enhance the social media presence of NFL content on Prime Video.