Social Media Manager, Paid & Organic

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Written by AI from the job title and company, not by Feefo, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Social Media Manager, Paid & Organic at Feefo will play a pivotal role in shaping our social media presence, augmenting audience engagement, and maximizing our outreach through both paid and organic strategies. This position is responsible for developing, implementing, and managing our social media strategy to enhance brand awareness, drive inbound traffic, and nurture relationships across all social platforms. The ideal candidate will be data-driven with a creative flair, ensuring that Feefo's voice resonates with our target audience effectively and consistently.

Job Responsibilities

• Develop and execute engaging paid and organic social media campaigns across various platforms, including but not limited to Facebook, Twitter, LinkedIn, and Instagram.
• Create, curate, and manage published content (images, video, and written) while ensuring brand consistency and voice.
• Monitor, analyze, and report on performance metrics, making data-driven adjustments to strategies as necessary.
• Engage with the online community by responding to comments, messages, and mentions in a timely and professional manner.
• Collaborate with other marketing teams to align social media efforts with overall company objectives and campaigns.
• Stay up-to-date with industry trends, technologies, and best practices to keep Feefo ahead of the curve.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience (3+ years) in social media management, specifically in paid advertising.
• Strong understanding of the social media landscape, including various platforms and their respective audiences.
• Excellent verbal and written communication skills with a keen eye for detail.
• Familiarity with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
• Experience with graphic design and video editing tools (e.g., Canva, Adobe Creative Suite) is preferred.
• Ability to work independently and collaboratively within a team.

Technologies & Tools

The Social Media Manager will utilize a range of technologies and tools to optimize social media campaigns and measure their effectiveness. Key tools include social media management platforms such as Hootsuite or Sprout Social for scheduling and posting content, Google Analytics for tracking website traffic driven by social media, and design software like Canva or Adobe Creative Suite for creating visual content. Familiarity with customer relationship management (CRM) systems and email marketing platforms may also be beneficial in this role.

Ideal Candidates

An ideal candidate for the Social Media Manager position is proactive, creative, and analytical, with a passion for connecting with audiences through various social mediums. They possess a strong grasp of metrics and data analysis to measure success and are adept at adjusting strategies accordingly. Excellent communication skills, both verbal and written, are essential, alongside the ability to work collaboratively across departments. A genuine enthusiasm for the latest trends in social media and marketing innovation is crucial for success in this dynamic and fast-paced environment.