Social Media Manager - Part time

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Written by AI from the job title and company, not by Twine, so some details may not match this job. The employer's own page has the real description.

Overview

Twine is seeking a creative and passionate part-time Social Media Manager to enhance our online presence and drive engagement across various social media platforms. The ideal candidate will be responsible for developing and implementing our social media strategy, creating engaging content, and analyzing performance metrics to optimize our online marketing efforts. This role will require a unique blend of writing skills, creativity, and analytical abilities to foster a strong community around our brand.

Job Responsibilities

• Develop and execute a comprehensive social media strategy aligned with the company’s marketing goals.
• Create, curate, and manage published content (images, video, written) across various platforms.
• Monitor, respond to, and engage with followers while managing the brand's online reputation.
• Analyze performance metrics to assess the effectiveness of social media campaigns and adjust strategies as needed.
• Stay up-to-date with the latest trends, tools, and best practices in social media and online marketing.
• Collaborate with the marketing team to create integrated marketing campaigns that enhance brand visibility.
• Conduct competitor analysis and market research, providing insights to improve the strategy.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Proven experience as a Social Media Manager or in a similar role.
• Strong understanding of social media platforms, best practices, and analytics tools.
• Excellent written and verbal communication skills, with a creative flair for content creation.
• Experience with social media advertising and management is a plus.
• Ability to work independently and manage multiple priorities in a fast-paced environment.

Technologies & Tools

The Social Media Manager will utilize various technologies and tools such as social media management software (e.g., Hootsuite, Buffer), graphic design tools (e.g., Canva, Adobe Creative Suite), web analytics tools (e.g., Google Analytics), and content management systems. Familiarity with social media advertising platforms (Facebook Ads, Instagram Ads) will also be essential for executing campaigns effectively.

Ideal Candidates

The ideal candidate for the Social Media Manager position at Twine is an innovative thinker with a passion for storytelling and community engagement. They should possess strong organizational skills and an ability to adapt quickly to changing trends in the social media landscape. A dedicated professional who is proactive, results-oriented, and aims to elevate the brand experience on digital platforms will thrive in this role.