Social Media Manager - Part Time

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Written by AI from the job title and company, not by Twine, so some details may not match this job. The employer's own page has the real description.

Job Overview

Twine is seeking a dynamic and creative Social Media Manager to join our team on a part-time basis. The ideal candidate will be responsible for developing and executing social media strategies that enhance our brand presence, engage with our audience, and drive traffic to our platforms. This role involves curating content, managing social media accounts, analyzing performance metrics, and collaborating with internal teams to align social media initiatives with broader marketing goals.

Job Responsibilities

• Develop and implement a comprehensive social media strategy to increase brand awareness and engagement.
• Create, curate, and manage published content across various social media platforms.
• Monitor and respond to audience interactions, fostering a community around our brand.
• Analyze key performance metrics and prepare reports to assess the effectiveness of social media campaigns.
• Stay up to date with the latest trends in social media and adjust strategies accordingly.
• Collaborate with marketing and design teams to ensure cohesive branding and messaging across all channels.
• Conduct competitor analysis and market research to identify opportunities for growth.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 2 years of experience in social media management or digital marketing.
• Proficiency in social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) and analytics tools.
• Strong written and verbal communication skills.
• Experience with graphic design and content creation tools (e.g., Canva, Adobe Creative Suite) is preferred.
• Proven ability to manage time effectively and meet deadlines.

Technologies & Tools

The Social Media Manager will utilize various technologies and tools, including but not limited to Hootsuite, Buffer, Google Analytics, Facebook Insights, and design software like Canva or Adobe Creative Suite. Familiarity with Content Management Systems (CMS) and Email Marketing platforms (e.g., Mailchimp) may also be necessary to enhance social media initiatives.

Ideal Candidates

The ideal candidate for Twine’s Social Media Manager position is creative, adaptable, and results-oriented. They possess a strong understanding of social media trends and consumer behavior, while also being able to think strategically about brand positioning. A proactive mindset, excellent organizational skills, and the ability to work collaboratively in a team-oriented environment are essential. The candidate should also exhibit a passion for storytelling and be committed to upholding the integrity and values of the Twine brand.