Social Media Manager

This is a Fully Remote Job

About Our Client:

The organization operates in the pet retail industry, offering premium direct-to-consumer products such as stainless steel cat water fountains, filters, and accessories. It has established a significant presence across multiple platforms including Shopify, Amazon, and Chewy, achieving rapid growth with annual revenues exceeding $50 million and aiming to scale further. Recently, the company expanded its product line to include a dog-focused brand, broadening its market reach. The team is fully remote, lean, and senior, emphasizing fast decision-making and significant impact from each team member.

About the Opportunity:

The SOCIAL MEDIA MANAGER is responsible for end-to-end management of organic social media for two distinct brands across all channels. This role is pivotal in driving audience growth, expanding brand awareness to new customers, and fostering an active, engaged online community through daily content creation and publication. The position requires strategic ownership of social content, trend responsiveness, and data-driven adjustments to maximize engagement and reach.

Responsibilities:

• Develop and own the organic social content strategy for both brands across all social media platforms.
• Plan and execute weekly content calendars tailored to each brand and platform.
• Create, publish, and manage daily content including hooks, captions, short-form videos, and graphics.
• Monitor social media trends and rapidly implement relevant content.
• Convert creator and user-generated content into effective organic posts.
• Manage community interactions including comments, direct messages, Facebook group activity, and tagged mentions.
• Analyze performance data weekly and adapt content strategies accordingly.

Requirements:

• Minimum of 2 years hands-on experience managing organic social media for a direct-to-consumer or consumer brand, with personal involvement in content creation and publication.
• Proven track record of growing social media accounts with demonstrable metrics.
• Ability to manage multiple brands and platforms with tailored content strategies.
• Competence in creating on-brand graphics and stories using tools like Canva or Figma.
• Skilled in writing engaging hooks and captions, and producing/editing short-form video content.
• Strong trend-spotting ability, particularly on TikTok and Instagram.
• Data-driven approach to content optimization.
• Availability to work overlapping hours with US and Canadian time zones.
• Willingness to work overtime or weekends when necessary.
• Excellent cultural fit aligned with the organization's values of continuous improvement, speed, smart work, and overdelivery.
• Bonus: Experience with pet, home, or wellness brands and working with creators or user-generated content.

Pay Range and Compensation Package:

• The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.