Social Media Manager - TikTok & Instagram

About Our Client:

The organization operates in the pet product industry, specializing in direct-to-consumer (DTC) brands offering stainless steel cat water fountains, filters, and accessories. With distribution across platforms such as Shopify, Amazon, and Chewy, the company has achieved significant growth, reaching over $50 million in annual revenue and aiming to scale to $100 million. They have recently expanded their product line with a new brand targeting dog owners. The team is fully remote and lean, focusing on agility and impactful contributions from each member.

About the Opportunity:

The SOCIAL MEDIA MANAGER is responsible for leading the organic social media efforts for two pet brands across all social channels, focusing on building engaged communities and expanding brand reach. This role entails developing and executing content strategies, creating and publishing daily content, and analyzing performance data to optimize growth. It plays a crucial part in increasing audience size, engagement, and brand visibility while maintaining active community management.

Responsibilities:

• Develop and own organic content strategy across all social media channels for both brands
• Plan weekly content calendars tailored to each brand and platform
• Create and publish daily content including hooks, captions, short-form videos, and graphics
• Identify and deploy social media trends promptly
• Convert creator and user-generated content into engaging organic posts
• Manage community interactions including comments, direct messages, and group activity
• Analyze social media metrics weekly and adjust content strategy accordingly

Requirements:

• Minimum 2 years of hands-on experience managing organic social media for DTC or consumer brands
• Demonstrable success growing social media accounts with personal content creation and publishing
• Ability to manage multiple brands and tailor content to various social platforms
• Proficiency in graphic design using tools such as Canva or Figma
• Skilled in writing engaging hooks and captions, and producing short-form video content
• Active trend spotting on platforms like TikTok and Instagram
• Strong data literacy to interpret engagement metrics and refine strategies
• Availability to work overlapping hours with US and Canada time zones
• Willingness to work overtime or weekends as needed
• Strong alignment with the company's core values and culture
• Bonus: experience with pet, home, or wellness brands and working with creators or UGC

Pay Range and Compensation Package:

• The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.

Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.

Note:

RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.