Social Media Manager

About The Company

The National Forest Foundation (NFF), chartered by Congress in 1990, serves as the official national partner to the U.S. Forest Service (USFS). Over the years, NFF has significantly expanded its organizational capacity, revenue, and programmatic impact. The Foundation collaborates with people, partners, and communities nationwide to restore forests and watersheds, enhance forest resilience to wildfire, and ensure accessible and sustainable recreational opportunities within the 193-million-acre National Forest System. NFF is a forward-thinking and innovative organization, dedicating approximately 90% of its expenses to projects and programs that directly impact the nation's forests. The Foundation is committed to building a future where caring for forests is ingrained in everyday life.

About The Role

The Social Media Manager will play a pivotal role in managing and growing NFF’s social media presence by developing strategy, creating engaging content, fostering community, and measuring results. Reporting to the Marketing Director, this full-time exempt position is ideal for a curious, culture-driven storyteller and strategist passionate about translating NFF’s mission and conservation impact into compelling, share-worthy social media narratives, with a strong emphasis on video content. The role involves close collaboration with the Marketing Director, Content & Creative team, and other organizational units to craft stories that resonate at both local and national levels. Success will be gauged by measurable growth in audience reach, engagement, and community development.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent professional experience
• Minimum of 5 years of experience managing social media for a national brand, with proven organic audience growth
• Experience developing dashboards and making data-driven decisions
• Proficiency in social media management and analytics tools (e.g., Meta Business Suite, Sprout Social, Google Analytics)
• Strong hands-on video production and editing skills, particularly for short-form video formats such as Instagram Reels, TikTok, YouTube Shorts, and Facebook
• Experience collaborating with agencies, freelancers, or contractors
• Experience managing designated budgets to amplify organic content and partnering on paid social campaigns
• Authorization to work in the United States
• Exceptional storytelling skills with a strategic mindset and a collaborative approach
• Ability to exercise sound judgment on sensitive or reputational issues
• Self-starter with a growth mindset and adaptability to changing environments
  
  

Responsibilities

• Develop and execute an audience-centered organic social media strategy aligned with NFF’s brand and organizational goals
• Assess target audiences and platform fit to prioritize social channels and evolve strategy over time
• Set channel-specific objectives, KPIs, and growth targets, demonstrating measurable increases in reach, engagement, and followers
• Monitor platform changes, audience behavior, cultural conversations, and trends to maintain relevance and leadership in social media presence
• Create and maintain an integrated social media content calendar aligned with marketing and conservation priorities
• Collaborate with NFF’s growth marketing agency to share data and insights that support acquisition and fundraising campaigns
• Analyze social media performance data, design and run tests on content and messaging, and apply learnings to optimize results
• Manage daily social community engagement, responding to comments and messages to foster conversation and build relationships
• Utilize social listening tools to monitor sentiment, identify engagement opportunities, and mitigate potential risks
• Manage relationships with select creators and community voices; coordinate with influencer agency on broader campaigns
• Translate complex conservation projects into clear creative briefs and oversee content development with a focus on scroll-stopping storytelling
• Create compelling platform-native content including copy, graphics, photography, and especially short-form video
• Ensure social content consistency with NFF’s brand voice, visual identity, and editorial standards
• Collaborate across teams including email, web, fundraising, communications, partnerships, and field staff to build coordinated campaigns
• Provide social media guidance, share content co-creation ideas, and communicate performance insights with colleagues and partners
  
  

Benefits

• Medical and dental insurance with 75% of premiums paid by NFF for employees and dependents
• Vision insurance with 50% of premiums paid by NFF for employees and dependents
• Health Savings Account (HSA) with employer contributions based on coverage
• Flexible Spending Accounts (FSA) for healthcare and dependent care
• Employee Assistance Program (EAP) at no cost
• 403(b) retirement plan with 5% employer match after one year of service
• Short-term and long-term disability insurance at no cost
• Basic life and Accidental Death & Dismemberment (AD&D) insurance at no cost, with voluntary life insurance options
• 35 days of combined annual leave, sick leave, personal leave, and holidays
• Family and medical leave for up to sixteen weeks, including up to four weeks
  
  

Equal Opportunity

We are proud to be an Equal Employment Opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other basis protected by federal, state, or local law.