Social Media Manager, Wondery

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Job Overview

The Social Media Manager at Wondery, a leading podcasting platform under Amazon, will play a pivotal role in shaping the brand's online presence. This position is responsible for developing and executing comprehensive social media strategies that engage our audience, promote our shows, and expand our listener base across various platforms. The ideal candidate will adeptly manage and grow Wondery's social media channels, produce engaging content, and analyze performance metrics to drive the overall marketing efforts of our brand.

Job Responsibilities

• Develop and implement innovative social media strategies to increase audience engagement and brand awareness.
• Manage Wondery’s social media accounts, including content creation, scheduling, and community management.
• Analyze social media metrics and insights to optimize strategies and report on performance to stakeholders.
• Collaborate with cross-functional teams, including marketing, public relations, and content creators to ensure cohesive messaging.
• Stay abreast of industry trends, audience behaviors, and emerging social media platforms to adapt strategies as necessary.
• Engage with listeners and the broader community to foster relationships and promote listener feedback.
• Prepare timely and engaging content, including graphics, videos, and written posts that align with marketing campaigns.
• Monitor social discussions and online sentiment to provide timely responses and manage any potential PR issues.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in social media management or digital marketing.
• Proven track record of driving engagement on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Excellent written and verbal communication skills, with a keen eye for detail and brand messaging.
• Strong analytical skills, with the ability to interpret social media metrics and adjust strategies accordingly.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and graphic design software (e.g., Adobe Creative Suite).
• Ability to work collaboratively in a fast-paced environment while managing competing priorities.

Technologies & Tools

The Social Media Manager will utilize a variety of technologies and tools integral to their daily operations. This includes social media management platforms such as Hootsuite or Sprout Social for scheduling and analytics, along with graphic design software like Adobe Illustrator or Canva for creating engaging content. Additionally, familiarity with data analysis tools such as Google Analytics will be essential to track performance metrics and optimize strategies effectively.

Ideal Candidates

Ideal candidates for the Social Media Manager position are innovative thinkers who possess a deep understanding of social media trends and audience engagement strategies. They are passionate about storytelling and are capable of crafting compelling narratives that resonate with diverse audiences. Strong interpersonal skills are crucial, as the role requires consistent collaboration with various teams. Adaptability, creativity, and a proactive approach to problem-solving are essential traits, enabling the candidate to thrive within a dynamic work environment. Moreover, candidates should demonstrate a commitment to continual learning and staying updated on industry changes.