Social Media Manager/Digital Ads Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Pure Barre, so some details may not match this job. The employer's own page has the real description.

Overview

The Social Media Manager/Digital Ads Manager at Pure Barre is a pivotal role responsible for enhancing the brand's online presence and driving customer engagement through strategic social media campaigns and digital advertising initiatives. This position entails developing creative content, managing social media accounts, analyzing performance metrics, and coordinating digital marketing efforts to increase brand awareness and member recruitment. The ideal candidate will possess a deep understanding of social media trends and digital marketing strategies, as they collaborate with cross-functional teams to promote the Pure Barre lifestyle.

Job Responsibilities

• Develop and execute comprehensive social media strategies aligned with business objectives.
• Create engaging and dynamic content for various platforms such as Facebook, Instagram, Twitter, and TikTok.
• Manage the day-to-day posting schedule and community engagement across all social media channels.
• Monitor, analyze, and report on performance metrics to optimize engagement and conversion rates.
• Design and implement targeted digital advertising campaigns across platforms including Google Ads and social media.
• Collaborate with the marketing team to develop promotional campaigns and announcements.
• Stay updated with current trends and platform changes to refine strategies accordingly.
• Respond to customer inquiries or comments through social media channels in a timely manner.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or Digital Ads Manager, preferably within the fitness or wellness industry.
• Strong understanding of social media platforms and digital marketing best practices.
• Proficient in digital analytics tools (e.g., Google Analytics, Facebook Insights) to measure and report performance.
• Exceptional writing, editing, and communication skills.
• Creative mindset with the ability to generate innovative and engaging content.
• Strong organizational skills with the capability to manage multiple projects simultaneously.

Technologies & Tools

The Social Media Manager/Digital Ads Manager will utilize a range of technologies and tools to execute their responsibilities effectively. Key tools include social media management platforms such as Hootsuite or Buffer for scheduling posts and tracking engagement, design software like Adobe Creative Suite for content creation, and analytical tools including Google Analytics and Facebook Ads Manager to monitor campaign performance and derive actionable insights.

Ideal Candidates

The ideal candidate for the Social Media Manager/Digital Ads Manager position will possess a passion for fitness and wellness, combined with a strong understanding of digital marketing principles. They will be innovative thinkers with exceptional problem-solving skills, capable of adapting to the ever-evolving landscape of social media and digital advertising. Candidates should exhibit a proactive approach to campaign management, a keen eye for detail, and the ability to work collaboratively within a dynamic team environment, all while maintaining a positive and engaging online brand presence.