Social Media Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Avalara, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Social Media Marketing Manager at Avalara will be responsible for developing and executing innovative social media campaigns to enhance brand visibility, engage with customers, and drive strategic business objectives. This role requires a strategic thinker who can analyze market trends, create compelling content, and foster relationships with audiences across multiple platforms. The manager will oversee a team of content creators and analysts, ensuring that social media initiatives align with broader marketing goals and deliver measurable results.

Job Responsibilities

• Develop and implement a comprehensive social media strategy that aligns with Avalara's business objectives.
• Create, curate, and manage engaging content across various social media channels including Facebook, Twitter, LinkedIn, and Instagram.
• Monitor, analyze, and report on the effectiveness of social media campaigns to identify trends and insights for continuous improvement.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to support broader campaigns and initiatives.
• Engage with the online community, responding to comments, messages, and inquiries in a timely and professional manner.
• Stay current on social media trends, emerging technologies, and best practices to keep content fresh and relevant.
• Manage the social media budget, allocating resources effectively for paid advertising and promotional campaigns.
• Train and mentor team members to enhance their social media skills and knowledge.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• A minimum of 5 years of experience in social media marketing or digital marketing.
• Proven track record of developing and executing successful social media campaigns.
• Strong analytical skills with the ability to interpret data and transform insights into actionable strategies.
• Excellent written and verbal communication skills, with a creative flair for content creation.
• Proficiency in social media management tools and analytics platforms such as Hootsuite, Sprout Social, or Buffer.
• Experience in overseeing a low-to-mid-level team is preferred.

Technologies & Tools

The Social Media Marketing Manager will utilize a variety of technologies and tools to enhance social media efforts. These include social media management platforms (such as Hootsuite and Buffer), graphic design software (such as Adobe Creative Suite), analytics tools (such as Google Analytics and Sprout Social), as well as content management systems (CMS) for publishing and campaign management.

Ideal Candidates

The ideal candidate for this position will possess a combination of creativity and analytical skills, demonstrating an ability to not only create engaging content but also to assess its performance critically. Strong interpersonal skills are essential, as the role involves collaboration across various departments and interacting with diverse audiences. A genuine passion for social media and an understanding of its impact on business growth will set a candidate apart. Additionally, being proactive, adaptable, and able to thrive in a fast-paced environment are key characteristics for success in this role.